We all operate in a world that relies increasingly on mobile electronics. In fact, almost 50% of U.S. adults are active smart phone users today, while users in the U.S. of electronic tablets, such as the iPad, was estimated at 52.4 million in December 2012. What makes those figures even more astounding is that these technologies have been available to the public for a relatively short time.

The growth in use of these products is reflected in the readers of BEEF magazine as well, who rely on these electronic devices for communication, entertainment, and news and business information. In fact, our research shows that 20% of the website views on beefmagazine.com in January were on mobile devices.

The problem for such folks is that most of the agricultural digital world isn’t optimized for the needs of these gadgets. That’s why I’m excited to announce the launch of a mobile platform for BEEF magazine and beefmagazine.com.

The new platform offers a number of advantages to mobile device users.

  • There is no program to download. Just opening beefmagazine.com on your mobile device will take you to the new mobile platform.
  • The content will automatically optimize to the size and orientation of your device’s screen.
  • When you open beefmagazine.com on your mobile device, you’ll see the front-page content. By clicking on the three horizontal bars in the upper right-hand corner of the screen, you can gain access to the login page and our main topic pages.

We at BEEF want to help all our readers stay informed, and this new mobile platform is just another way that we strive to stay on top of readers’ needs and preferences. I would welcome your thoughts and suggestions on this new feature. Just drop me a line at jroybal@beef-mag.com.

 

Joe Roybal
Editor, BEEF magazine