McDonald's sustainability quest
Aug 20, 2014

McDonald’s Wants Industry Help In Defining Sustainable Beef 18

McDonald’s has vowed to serve sustainable beef by 2016, but what exactly does that mean? The Golden Arches wants the industry’s help in defining sustainable beef....More
heavier cattle weights
Aug 14, 2014

Why Is Death Loss Increasing In Heavier Beef Cattle? 15

Lots of good cattlemen believe there’s a trend taking place – that there’s something we’re doing from either a management or genetic standpoint that is increasing the health risk and susceptibility of larger-weight feedlot animals. Is it true? BEEF discusses....More
Aug 13, 2014

Are Wolves A Threat To Your Cattle? 18

New Mexico ranchers are fighting for the right to protect their livestock from the threat of the Mexican Gray Wolf. Share this video explaining the situation, and let us know what you have done to ward off predators in your livestock operation....More
how drones will change ag privacy
Aug 4, 2014

How Drones May Change Food Production, From Pasture To Plate 8

An investigative journalist is raising money to fly drones over feedlots. What are the implications for beef producers, and how can the industry protect its privacy while also being transparent to consumers?...More
Aug 7, 2014

Why The Circle Of Life Is More Meaningful To Ranchers 3

Even though all ranchers understand the circle of life, that doesn’t make losing a valued four-legged family member any easier. This week, our family shed a few tears....More
add weight to calves for more profit
Jul 29, 2014

2014 Is A Year To Boost Calf Sale Weights

High calf prices and relatively low feed prices make 2014 a year to seriously consider adding pounds and profit....More

Will U.S. Beef Feel The Russian Import Ban?

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