The beef checkoff recognizes that today’s shoppers are avid mobile phone users and rarely leave home without taking their phone. That’s why the checkoff created Beef For Dinner, a free, mobile, streamlined version of the site consumers already know and love, BeefItsWhatsForDinner.com.

Mobile phone usage in the U.S. is widespread – recognizing this new trend, checkoff dollars have been invested into the mobile realm by giving consumers access to beef recipes and cut information, all from their phones. Many consumers are now using their mobile phones for more than just talking – they are starting to rely on these devices for information that they typically would gather from a computer – including product reviews, checking product prices, watching “how to” product videos and more. Now, they also can visit the Beef For Dinner site to access recipes and shopping tips during meal planning, at the meal case and while cooking at home. The mobile site also provides consumers with beef nutritional information and shopping tips. As one of the key benefits, the Beef for Dinner site will enable consumers to feel confident when shopping and preparing beef – equipping consumers with delicious and nutritious beef recipes wherever and whenever they need them. “As producers making decisions where checkoff dollars are invested in an effort to drive demand for our product, we recognize that today’s consumer is demanding more information about the nutritional value of beef, and they want that information now," says Glenda Flora, dairy producer from Quinter, Kan., and chair of the industry’s Advertising Committee. “We’re all busy. Maybe we didn’t make the shopping list before we left the house. Maybe we just need inspiration by seeing a new beef recipe. Whatever the situation, the checkoff has a mobile solution to help consumers make that mealtime decision.”
It’s free to access expert-tested beef recipes, easy to use customized shopping lists and there’s no download necessary. Follow these 3 Easy Steps to Beef For Dinner Mobile:
  • Step 1: Enter “beef for dinner” into your mobile web browser (it’s available for all carriers)
  • Step 2: Search by a specific beef cut or recipe title
  • Step 3: Log in to the Beef. It’s What’s For Dinner online community for direct access to your shopping lists at the store or prepare your favorite beef recipe with ease from your kitchen
“As the mother of seven children, I know what it’s like to stand in front of a meat case and wonder ‘What’s healthy that I can make for my family in 30 minutes or less?’” concludes Flora. “I think this shows that the checkoff is being proactive in meeting the needs of our end-users and ultimately, driving dollars back to the producers through increased beef sales.”