Among U.S. beef producers, 70% approve of the beef checkoff program. That's according to a survey of 1,225 beef and dairy producers commissioned by the Cattlemen's Beef Promotion and Research Board, which administers the program.

The survey also found that:

• 60% of respondents believe the checkoff allows producers' viewpoints to be represented.

• 77% believe it's contributed to positive trends in beef demand.

• 61% say the checkoff has helped their operation's profitability.

• 76% agree that if cattlemen don't promote beef through the checkoff, no one else will pay to do it for them.

• 75% say the checkoff still has value for producers in a down market.

• 69% believe a majority of producers support the checkoff.

• 91% recognize the checkoff by name.