Things are moving inexorably toward March 31, which is when the U.S. Fish and Wildlife Service (FWS) is expected to announce whether or not the lesser prairie-chicken will be listed as threatened or endangered under the Endangered Species Act.
Consumers send mixed signals as beef struggles with supply. It will take all segments of the production and marketing chain, working as a team, to successfully navigate the next few years as cattlemen restock and rebuild.
Nobody can define it, really, but everybody is talking about it. And when “everybody” is McDonald’s and Walmart, and when the talk is about the beef industry’s sustainability, it’s best to sit up and join the conversation.