During the 2008 ASA (American Shorthorn Association) Annual Banquet held in Louisville, KY, November 15, 2008 the ASA Board of Directors was proud to announce Bert L. Moore, PhD. as the new Executive Secretary/Treasurer for the association.

“I have known Bert Moore for more years than I care to admit. I have always admired what he has contributed to the breed and the opportunity to work with him in an association of this stature and a breed this exciting is more than an honor,” John Hagie, ASA Board of Directors President.

Moore will serve as the chief administrative officer of the ASA and will perform the duties outlined in the ASA Bylaws beginning January 2009. Reporting to the ASA Board of Directors, he will develop and recommend to the board policies, plans, and programs that will effectively meet the needs of the membership, enhancing the growth and reputation of the Shorthorn breed and the ASA.

Although ending his extensive career with the Department of Animal Science at North Dakota State University, Moore is eager to join the ASA staff as Shorthorn blood runs deep in his family. Moore is a third generation Shorthorn breeder and his parents were even honored as “Builders of the Breed,” the highest honor you can receive as a Shorthorn breeder. Moore has passion for the Shorthorn breed, still he says, “Passion without purpose or direction, however, can get lost in itself.”

Graduating with a Bachelor of Science from Iowa State University and a Master of Science and a Doctor of Philosophy both at North Dakota State University, Moore has been working as a professor and Livestock Judging Coach at North Dakota State University. He has earned the respect of both colleagues and students alike by being a past recipient of North Dakota State University Outstanding Advisor and Preferred Professor awards. He has judged all meat animal species in over 20 states and 4 Canadian provinces, is an avid researcher of pedigrees, and has worked with an extensive network of producers, judges, and researchers in the beef cattle, sheep and swine industries.

“It is not what you have, but what you are and this organization is about people. It is a privilege and honor to be given the opportunity to work for this association,” said Moore.

The mission of the ASA is to contribute to the profitability and quality of life of its members and their customers by maintaining, protecting the venerability and enhancing the value of the herd book and performance database for Shorthorn cattle. The ASA is headquartered in Omaha, Neb., and was founded in 1872 with herd book records going back to 1822. As one of the oldest American breed associations, the ASA provides services for more than 6,000 junior and senior members who register nearly 18,000 cattle annually. To learn more, contact the ASA office.