The American Hereford Association (AHA) and Hereford World (HW) have announced Levi Landers, Ord , NE, has joined the Hereford team. Landers will join the AHA/HW staff in October as the North Central region field representative.
In this position, Landers will attend Hereford sales and events as well as assist breeders with marketing and genetic selection. He will also assist in educating members and commercial producers about AHA programs and other beef industry opportunities.
He will serve as the communication link between the AHA and breeders in Kansas, Minnesota, Nebraska, North Dakota and South Dakota.
“We are extremely pleased to be able to hire an experienced and talented individual like Levi as the North Central field representative,” says Joe Rickabaugh, AHA director of field management and seedstock marketing. “Levi brings to our team four years of experience selling advertising and working sales as a field rep for Western Livestock Reporter. He will be an excellent addition to our field staff.”
Landers has been involved in the beef industry since birth. His family has a farming and ranching operation near Ord. He graduated from Oklahoma Panhandle State University with a bachelor’s degree in animal science.
Since graduation he has been involved in the beef industry as well as sales and marketing. He spent a short time managing a feedlot, then managed a True Value store before joining the Western Livestock Reporter staff as field editor. In that role he was responsible for advertising sales and management of a three-state region, provided advertising counsel for beef producers in all breeds and represented the publication at seedstock sales providing ring service.
Landers and his wife, Julie, have four boys — Cage, Casey, Tanner and Ty.