Major news stations across the country are having a heyday with beef these days. Creating controversy around America’s most beloved protein, journalists are quick to attack beef, scaring consumers with reports about pink slime, mad cow, meat glue and more. What’s next? And, how much damage have these derogatory terms done to the beef industry?...More

For 18 years, CJ’s Custom Meats in rural Wapato, WA, has provided quality meat packing, butchering and smoking to Valley farmers and local customers. The owner, Michael Rockholt, went straight through 4-H and FFA in high school, butchering school, and working in retail meats to opening his own business. Rockholt's business of butchering is steadily becoming a lost art across the industry. CJ’s Custom Meats butchers cows, pigs, and wild game such as deer and elk. He even has a small retail area — now an unusual practice among butchers....More

I am a fifth-generation California cattleman, with my sons and daughter actively involved in the ranch. I guess some would classify me as an animal killer because we grow cattle to produce beef. And I know non-ranchers struggle to understand that I can do that and still like cattle, but I do....More