Industry At A Glance: Middle Meats Vs. End Meats

  • Apr 10, 2014

    Chicken Is Just A Carrier For The Taste Of The Special Sauce 1

    I’d forgotten just how tasteless and bland chicken on its own really is. The reason we in the beef industry talk about price so much is because the threat from chicken is on the price front. Chicken, however, certainly can’t compete with beef on the taste front....More
  • Apr 7, 2014

    Where’s The Beef In School Lunches? 16

    A few weeks ago, I blogged about my sister’s frustration with the school lunch program on the first day a meatless menu was offered in her school cafeteria. Since that post, I received many emails from individuals who have also had some experience in the new school lunch program changes, and it appears there are some individuals working to make sure beef stays in schools. However, the reviews are definitely mixed with how well these meals are going over....More
  • Mar 26, 2014

    3 Ways Beef Made Headlines Again This Week 1

    Beef has been demonized for far too long. It appears that public perceptions are slowly changing, which is good news for cattlemen who rely on consumers to keep loving and purchasing beef products. Step aside beef naysayers, research is calling “bull” on your negative viewpoints. Here are three ways beef has made the news things week....More
  • Mar 20, 2014

    4 Ways That Animal Fats & Proteins Were Championed This Week 7

    Red meat and dairy products have been demonized for quite some time by certain nutritionists, the media and USDA’s food guidelines. However, consumer perceptions of animal proteins and fats seem to be slowly shifting. Here are four positive stories on meat and dairy that made the news this week that lead me to believe that perceptions are trending in our favor....More
  • Mar 18, 2014

    Forget Chipotle’s Negativity; Culver’s Champions For Animal Ag 16

    The animal agriculture community has been up in arms recently about Chipotle’s latest marketing stunt -- a video series entitled, “Farmed and Dangerous.” The humorous series uses modern animal agriculture as the target, and an exploding cow is the punchline....More
  • Mar 13, 2014

    How Should Ag Respond To Chipotle's Negative Campaigns? 17

    Reader, Wayne Vanderwert, doesn’t agree with my stance on Chipotle's marketing strategies and took the time to write me about his thoughts. In essence, he thinks my complaints against Chipotle are unwarranted because the chain is just taking advantage of a consumer-driven niche, and it’s a production opportunity that beef producers should work to fill rather than condemn. What do you think? How should animal agriculture really be responding to Chipotle's tactics?...More
  • Mar 6, 2014

    Is Beef Now A Luxury Item Rather Than A Budget Meat? 7

    It’s certainly a good time for the beef industry. Bull sales have been on fire. Cull cows are worth a pretty penny. Just try buying a bred heifer these days; an open cow is pretty costly to replace. Last week at my local auction barn, fed cattle were going for $153/cwt. It’s an exciting time to be in the cattle business, but how are these high prices impacting our consumer?...More
  • Mar 4, 2014

    Misinformation Creates Fear For Ground Beef 12

    At 27 weeks pregnant, my husband and I have flipped through plenty of books on healthy pregnancies, deliveries and names. One of those books written for the soon-to-be daddy is entitled “How To Make A Pregnant Woman Happy.” Authored by Uzzi Reiss, MD, and Yfat Reiss, the book had us both raising an eyebrow at the advice offered about beef in the diet section....More

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