More Consumers Demanding Grass-Fed Beef

Consumers are willing to pay top-dollar for specialty meats.

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The herd began pressing toward the gate the moment Tomales, CA, Stemple Creek Ranch owner Loren Poncia hopped the barbed-wire fence. All 300 snorted, snarled, grunted and mooed, pushing their flesh closer and closer to the metal barrier. Poncia, with an iPhone to his ear and cowboy boots on his feet, unwound a chain and flung open the gate.

Through it they stormed, away from the chomped-down remnants of their last few meals and toward a verdant, dew-glistening field of rye and clover.

Then, only the sounds of munching.
 
These Angus cattle are lusted over in culinary circles, and the grass-fed behemoths are not the only ones. What began as a locavore movement that emphasized local, organic produce has grown to include the proteins on the dinner plate as well.

"It's quite the renaissance right now in the Bay Area from a meat producer's standpoint," says Mark Pasternak, who owns Marin County's renowned Devil's Gulch Ranch with his wife, Myriam Kaplan-Pasternak, in tiny Nicasio, CA. "We're sold out every week."

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Discuss this Article 5

Jim McGrann (not verified)
on May 9, 2012

What is the return on assets (ROA) of this production and marketing system?

kygrazing (not verified)
on May 9, 2012

I will sell them a freezer full, I raised and harvested a grass finished (graded USDA Choice) he weight 1118 lbs at slaughter at my local USDA inspected processing plant and I can't stand the smell of it as it is cooking. The taste is different not anything like grain fed which I prefer, my wife and kids love the grass finished. It was finished on white clover and switch grass for 75 days prior to harvest at about 24 months old. I will not grass finish another one for my personal consumption.

Jerry Laskody
on May 10, 2012

We process 24 month old grass fed Red Angus steers for our own use and sell some to several regular customers at a premium over market price. We have never had any complaints about the quality or flavor of our grass fed beef.

We personally like the stronger flavor of grass fed beef but we have no arguement with those who prefer grain fed beef. It's a free country and people can vote with their food buying dollars on grass fed versus grain fed beef.

DebbieLB (not verified)
on May 14, 2012

Jerry, very well put! I appreciate that different consumers have different tastes and can vote with their dollars. Additionally, various regions in the United States cannot support a year round grass fed operation. We need a variety of product, with a variety of production methods to fulfill consumer desires.

Anonymous (not verified)
on May 18, 2012

Interesting blog. Anyway, I guess everyone likes something different. I love grass fed beef. I order it online from La Cense Beef all the time. And I have to say, their prices are very affordable. You should check out their new catalog.

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