The laptop is replacing the recipe box in many American kitchens.
We're going to venture that just by nature of the fact that you're reading this blog, you count yourself as a member of the social mediarati.
If so, you, and a lot of other people, may sooner turn to Epicurious or Facebook to plan your next meal than your grandmother's recipe box or the Nestlé Toll House bag of chocolate chips in the cupboard. That's the word from the Hartman Group, a consumer research firm, and Publicis Consultants USA, a marketing agency.
Their study, “Clicks & Cravings: The Impact of Social Technology on Food Culture,” used a combination of in-depth interviews and a national phone survey to probe the ways social media is changing food culture. This is research that's done for food companies, and so it costs a bundle. But Hartman was nice enough to let us take a peek.
In essence, they found that social media is becoming deeply embedded in our food habits: Half of consumers use sites like Twitter and Facebook to learn about food. Another 40% of consumers say they learn about food via websites, apps and blogs.