One Steak At A Time | 2012 Trailblazer Award Winner


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Back in 2008, Bill Broadie had an idea. As a Vietnam veteran with two Purple Hearts and a missing leg, Broadie experienced first-hand the upheaval that marred the U.S. in the 1960s and 1970s and the way returning veterans were treated upon coming home.

When this generation of American soldiers went into combat following 9-11, he knew what they would experience on the battlefield, but he swore, if it was within his power, they wouldn't experience what he did when they came home. And from that conviction was born the All American Beef Battalion (AABB). AABB's goal is to serve a steak to every U.S. serviceman and woman.

Along the way of serving more than 130,000 steaks to deploying and returning soldiers and their families thus far, AABB has provided a huge beef promotion boost for U.S. beef. Broadie is being honored as the 2012 BEEF Trailblazer, an award co-sponsored by John Deere.

Discuss this Video 1

Cecil W. Lovett CWO4 CEC, USN (ret) (not verified)
on Nov 8, 2012

As a Vietnam Veteran I can understand Bill Broadie's feelings. When our aircraft parked on the tarmac at Travis Air Base March 16, 1993 after being deployed to Vietnam for 385 day I was shocked by the greetings we received as we were told not to go to San Francisco International Airport in uniform for our flights home on leave; but go to the base Exchange and buy a pair of levis and a civilian style shirt to travel in as the "peace nics" would harass you. I wondered what kind of America am I returning to. I have never forgotten the "peace nics" and their damn turkey track symbol. To day I see that same symbol creeping again into our society. It is on caps, sweat shirts, sweaters, necklaces and body tatoos. Shame, Shame, America haven't you learned anything.
What you are doing for this generation of warriors is absolutely great. I admire your conviction and determination to do something for the American serviceman. They are the greatest all volunteer, professional military force in the world.

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