Organizations team up to best utilize social-media savvy farm and ranch members.
A first-of-its-kind sponsorship of The AgChat Foundation (ACF) by the U.S. Farmers and Ranchers Alliance (USFRA) aligns two organizations committed to facilitating meaningful conversations with Americans about how food is raised to ensure the long-term success of American agriculture.
The ACF is the first outside organization to partner with USFRA, a coalition that represents more than 50 of the top farmer- and rancher-led organizations and agriculture groups from across the country. ACF was formed in 2010 to empower farmers and ranchers to effectively share their stories using social media.
According to Darin Grimm, ACF president and Kansas farmer, leaders from USFRA and ACF quickly recognized their organizationsâ€™ shared mission, and the potential for leveraging ACFâ€™s small but social media-savvy farmer base as a change agent.
â€śWhile our farmer makeup is diverse, one thing we all have in common is a deep passion for connecting with consumers,â€ť Grimm says. â€śWe are in the midst of something special, combining our social networking expertise with the ample resources and reach of USFRA to build those important conversations with the Americans not involved in agriculture."
USFRA recently sponsored ACFâ€™s second annual Agvocacy 2.0 Conference, a social media and thought-leadership training seminar for a select group of farmers and ranchers, but will grow its sponsorship to reach even more farmers and ranchers.