Marketing

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Wholesale Prices Lift Cattle Futures

  • May 18, 2012
    blog

    Marketing Undergoing Subtle But Major Shift 1

    There have been a multitude of attempts to try to fix the problems created by a commodity system; everything from grids, to branded programs, to age and source verification, have created ways to recognize and capture value. While these programs have grown demand and increased total dollars available to purchase cattle and beef, they haven’t knocked down the barriers that keep the industry’s pricing systems based on commodity averages, rather than true value....More
  • May 18, 2012
    blog

    Start Your Fall Marketing Now

    This is the time when cattlemen should be contacting the last 10 purchasers of their product to see how they performed for them. Customer feedback is often far less expensive than consultants, and the results often far more compelling. Hopefully, you’ll hear glowing reports, but it’s the criticisms that will allow you to improve....More
  • May 9, 2012
    blog

    Do We Need Animal ID? 13

    The U.S. confirmed its fourth case of BSE in April, this one in a central California dairy cow. While the announcement sent shockwaves through the industry, the media coverage was fairly balanced and factual....More

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