Americans and West Europeans are less anxious about the safety of their local food supply than a decade ago. But almost two-thirds of consumers in Mexico and urban Russia believe they have a less safe food supply.

The survey by Ipsos, a global marketing research firm, found negative opinions about the food supply are also strong in Asia. Between 50-60% of urban Chinese consumers (including Hong Kong), Japan, South Korea and Taiwan think food safety is more compromised now than 10 years ago. See table below.

International consumers' perceptions of food safety today vs. 10 years ago

*Thinking about the overall safety of the food available to consumers in your area, all things considered, would you say the food today is more safe, less safe or about as safe as it was 10 years ago?
Safer % Less safe % As safe % Don't know %
Americas
U.S. 28 24 47 0
Mexico* 24 62 12 2
Europe
Germany 32 39 27 2
Italy 50 35 15 0
Spain 44 35 19 3
U.K. 32 33 30 5
Russia* 8 64 14 13
Asia
China** 30 56 12 2
Japan 19 52 30 0
South Korea 22 58 18 2
Taiwan 25 50 19 5
*Urban-only sample
**China's urban-only sample includes Hong Kong