South Dakotans had an extra incentive to donate blood in May, and an additional reason to eat beef. Every person donating blood at all United Blood Services (UBS) affiliates in South Dakota in May received a $2 Beef Certificate toward the purchase of beef at a retail outlet or restaurant, thanks to a partnership between UBS and the South Dakota Beef Industry Council.

In addition to the $2 certificate, donors received a “Beef. It's What's For Dinner…And for Donors” brochure. It explains that consuming an iron-rich diet is necessary to build healthy red blood cells, both before and after donating blood.