We've beefed up our Web site. Check out www.beef-mag.com for two new standing features — the archives of monthly Market Advisor columnist Harlan Hughes and a compilation of the two-dozen, convenience beef products that we've critiqued thus far in our monthly BEEF Taste Test series.

It's part of our continuing drive to give our readers the most useful beef industry site for timely reference information. It's all free, and we won't ask you to subscribe or give us personal information.

You'll find Hughes' material by clicking on Market Advisor Online on the www.beef-mag.com opening page. Market Advisor Online is the repository for not only Hughes' monthly Market Advisor columns in BEEF but also texts and presentations for the numerous appearances he makes before producer and industry groups across the U.S. and Canada.

A leading proponent of Integrated Resource Management (IRM), Hughes' page also carries a wealth of background information on IRM. And, there's an interactive element as well, where readers can submit questions about beef cow herd management or marketing.

You'll also find scores of free downloads of the North Dakota State University professor emeritus's teaching materials and handouts, as well as Extension publications and links to his favorite sites.

Diana Barto, BEEF senior associate editor, has compiled and arranged these materials in a clear and easy-to-use format. All the materials are designed to help managers produce a more profitable beef cow enterprise.

In addition, look for our BEEF Taste Test archives. For the past two years, the staffs of BEEF and the Minnesota Beef Council have cooperated to critique and rate a few of what are now hundreds of convenient beef products available at retail. The intent of this project is to introduce readers to the factors on which consumers rate the beef products they buy at retail.

The two new features join a list that, besides our monthly magazine archives, includes:

  • 2002 Feed Composition Tables — the typical composition of 300 commonly used feedstuffs and ingredients in cattle and sheep diets. These nutrient values are prepared each year by R.L. Preston, Texas Tech University emeritus professor, and published exclusively in BEEF.

  • 2002 Alfalfa Varieties — Link to our sister publication Hay & Forage Grower for the top U.S. alfalfa varieties for this planting year.

  • Beef Stocker USA — the definitive industry source for beef stocker cattle information in North America. It's a cooperative effort with Kansas State University.

  • 2002 Spring Bull Guide — the industry's largest all-breed online source for spring 2002 bull sales. Listed are almost 15,000 bulls in 14 breeds nationwide — both private treaty and auction — with Internet links to individual seedstock producers.

  • Alliance Yellow Pages — our latest listing of more than 40 of the industry's top value-based, beef production and marketing alliances, including both consumer-based and calf-based programs. It includes contact information and participation requirements, features and costs.

  • IRM News archives — For the past five years, BEEF has carried the official quarterly newsletter of the national IRM program to our 104,000 readers. BEEF absorbs the cost in this exclusive arrangement as an industry service. We want to expose as many producers as possible to this valuable program and source of production and management information.

In addition to these features on the www.beef-mag.com site, you'll also find comprehensive reference material on biosecurity, genomics, food irradiation and much more. Check it out. We think you'll be pleased.