INTERVET SCHERING-PLOUGH CELEBRATES SUCCESSES OF RESFLOR GOLD® INDUSTRY ADVANCEMENT GRANTS

Summit, NJ - Feb. 16, 2011 – Over the past year, five state cattle associations across the nation have been busy working to promote producer education and leadership with help from the Resflor Gold® Industry Advancement Grant. The cattle associations were awarded the grant at the 2010 National Cattlemen’s Beef Association (NCBA) Convention in San Antonio, TX, to help fund and support ongoing educational programs and advocacy efforts in the cattle industry.

“We are pleased to hear that the grant program was able to provide some needed assistance for these deserving state associations in their efforts to educate the next generation of cattle men and women,” said Paul S. Casady, vice president & general manager, USA, Intervet/Schering-Plough Animal Health. “We feel very strongly that quality education is so important to our industry’s future and that’s why these grants were created.”

Sponsored by Intervet/Schering-Plough Animal Health, the Resflor Gold Industry Advancement Grant awarded funding, which ranged from $10,000 to $20,000 per grant. Associations from Kansas, Nebraska, Oklahoma, South Dakota and Texas have put the grant monies to use making an impact across the nation. The grant was named after Intervet/Schering-Plough Animal Health’s RESFLOR GOLD, which combines an antibiotic and a non-steroidal anti-inflammatory drug into one convenient dose for treatment of bovine respiratory disease.

“We are proud to support these state associations in offering innovate approaches to enriching their educational efforts,” said Casady. “We feel these efforts are in line with the research, science and commitment behind RESFLOR GOLD.”

The following state cattle associations and programs were sponsored by the RESFLOR GOLD Industry Advancement Grant:

Kansas Livestock Association

The 2010 Kansas Livestock Association’s (KLA) Young Stockmen’s Academy (YSA) class consisted of 20 participants from 19 Kansas counties. The RESFLOR GOLD Industry Advancement Grant assisted in funding YSA members in a series of four seminars throughout the year, exposing participants to all aspects of the production chain and industry issues including producers’ responsibility to agricultural advocacy and the need for progressive livestock operations. This is the 5th year of YSA with graduates continuing to take an active role in KLA to become leaders within the agriculture industry.

Nebraska Cattlemen’s Association

Nebraska Cattlemen’s is a strong supporter of the Nebraska College of Technical Agriculture’s 100 Beef Cow Ownership Outreach Program, part of the curriculum at Nebraska College of Technical Agriculture in Curtis, Nebraska. The program helps individuals interested in preparing to own a beef cattle operation. The RESFLOR GOLD Industry Advancement Grant funded six scholarships for students participating in the 100 Cow Ownership Outreach program. The 100 Cow Ownership Outreach provided resources for participants to receive financial assistance and opens communication lines with established producers.

Oklahoma Cattlemen’s Association

The 2010 Cattlemen Leadership Academy (CLA) leadership and educational effort graduated a class of 25 young producers. The program ensured that the next generation of producers is equipped to manage their operations and lead their association. Upon completing the training, CLA participants become alumni members and are encouraged to serve in leadership roles within the Oklahoma Cattlemen’s Association (OCA) governance structure. The RESFLOR GOLD Industry Advancement Grant assisted in funding CLA and other initiatives, including membership outreach and gatherings and Oklahoma Cattlemen’s Association’s Top Hand Program.

South Dakota Cattlemen’s Association

The RESFLOR GOLD Industry Advancement Grant funded three events held throughout the year. The first of these meetings was held Feb. 5 in conjunction with the Black Hills Stock Show where Cattle-Fax economist Brett Stuart shared market outlook for 2010. The second event was a networking opportunity for SDCA members, the Cowboy Olympics. The grant also helped fund the SDCA’s Annual Convention and Trade Show in Dec. with over 275 attendees.

Texas and Southwestern Cattle Raisers Association

The RESFLOR GOLD Industry Advancement Grant supported a number of membership and education initiatives, including the Texas and Southwestern Cattle Raisers Association’s Young Leadership Series (YLS) and School for Successful Ranching. YLS is an opportunity for young farmers and ranchers to receive ongoing educational programming, networking opportunities and fellowship with cattle raisers. YLS serves to aid in the development of new leaders in the cattle industry through professional development, financial management education and concentration on current cattle industry issues.

For more information on RESFLOR GOLD, visit www.resflorgold.com.

About Intervet/Schering-Plough Animal Health

Intervet/Schering-Plough Animal Health, based in Boxmeer, the Netherlands, is focused on the research, development, manufacturing and marketing of animal health products. The company offers customers one of the broadest, most innovative animal health portfolios, spanning products to support performance and to prevent, treat and control disease in all major farm and companion animal species. Intervet/Schering-Plough Animal Health; subsidiaries of Merck & Co. Inc., Whitehouse Station NJ, USA. For more information, visit www.intervet.com.

About Merck

Today's Merck is working to help the world be well. Through our medicines, vaccines, biologic therapies, and consumer and animal products, we work with customers and operate in more than 140 countries to deliver innovative health solutions. We also demonstrate our commitment to increasing access to health care through far-reaching programs that donate and deliver our products to the people who need them. For more information, visit www.merck.com

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