Sixty-one million Americans are obese, but recent checkoff research suggests that beef might be able to help turn that tide. Key findings of a beef checkoff-funded study published in the November 2008 issue of the scientific journal, Nutrition and Metabolism, conclude weight loss diets with protein levels double the levels recommended by the USDA’s MyPyramid result in favorable outcomes associated with weight loss, improved metabolism and reduced cardiovascular disease. This study adds to a growing body of evidence that supports the role of diets with higher protein and lower carbohydrate on weight management and reduced disease risk. This is all good news because as Dr. Jim Mintert, an agricultural economist at Kansas State University, points out in his research study about beef demand drivers and opportunities, research-based articles presented to health professionals, nutritionists and consumers can positively affect beef demand.