Genex And Superior Livestock Partner

Genex Cooperative, Inc. and Superior Livestock Auction have partnered to offer cattle producers a convenient combination of services. By working together, Genex will provide Superior Livestock customers with a source of proven genetic options and Superior Livestock will provide Genex members and customers with a nationwide marketing outlet.  

Through its nationwide marketing network, Superior Livestock serves sellers and buyers throughout the United States. Cattle are sold on contract for immediate to future delivery, minimum of pot-load size required. Unlike conventional marketing methods, sellers have the opportunity to offer cattle, at auction, to over 7,000 registered buyers via video while cattle remain at the farm or ranch and shown in their natural surroundings.

“There is no doubt that today’s market rewards high quality cattle more than ever. We look forward to representing Genex-influenced cattle to our large group of buyers seeking cattle that generate premiums,” states Jim Odle, General Manager, Superior Livestock.

Genex is dedicated to providing high-quality semen, progressive genetics and professional service. The current beef lineup consists of bulls that match today’s market needs and enhance the profitability and long-term sustainability of Genex members’ and customers’ herds. Genex offers the industry’s best chute-side service, with the technician service and manpower to get the job done – Genex is the source for assistance with artificial insemination (A.I.) projects.

“Superior Livestock is certainly one of the largest and most progressive marketing arms in the industry,” notes Willie Altenburg, Associate Vice President-Beef Marketing, Genex. “By focusing on what we each do well and working together, we have the opportunity to help our customers enhance their profitability.”

For more information on Genex, visit www.crinet.com. For more information on Superior Livestock Auction, visit www.superiorlivestock.com.

About Superior Livestock Auction

The success and growth of Superior Livestock Auction is the result of its reputation for honesty and integrity, qualified and professional staff and representatives, thousands of satisfied customers, leadership role in industry innovations and goal to be the best, most complete livestock marketing service in the industry.

About Genex Cooperative, Inc.

Genex, a subsidiary of Cooperative Resources International, offers cattle genetics and A.I. services. Genex also owns Central Livestock Association with prominent livestock markets in the upper Midwest and online via TEAM. The mission statement summarizes the goal of the cooperative: “To provide products and services as effectively as possible to maximize the profitability of members and customers worldwide while maintaining a strong cooperative.”

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