“BEEF Strong” highlights beef nutrition
The South Dakota Beef Industry Council releases a new children’s book, “BEEF Strong,” to promote beef as a part of a healthy, active lifestyle.
December 7, 2021
If you’ve been following along on the BEEF Daily blog for the last decade, then you already know that I have a passion for working with kids and teaching them where their food comes from.
In fact, one of my most read blogs of all time is titled, “Ag education is desperately needed in schools.”
In 2011, my first children’s book, “Levi’s Lost Calf, which was illustrated by Michelle Weber, was published. The story highlights fall roundup on a South Dakota cattle ranch, and teaches kids about the many different types of wildlife that live right alongside the cattle we care for.
It was aimed to be an introduction to how well-managed lands, including pastures, not only provide forages for livestock, but they also provide habitat for birds, bees, deer, fox, rabbits, mice, and so much more.
Fast-forward to 2019, and my second book, “Can-Do Cowkids” was published in partnership with the Georgia Beef Board. This book teaches kids about careers in food and agriculture. Then goes on to invite every child to be part of a future of feeding a hungry planet.
Last year, during the pandemic, a book titled “The Soil Quilt,” which was a project of the South Dakota Soil Health Coalition, was released. This sweet story teaches kids about how our soil is like a blanket for the planet, and farmers and ranchers practice the five principles of good soil health to improve the land and wisely use natural resources.
Just last week, my latest book titled, “BEEF Strong” was announced! This book was a project of the South Dakota Beef Industry Council (SDBIC) and Sanford Health. Illustrated by Michelle Weber, this story takes us off the ranch and moves readers to the gym, where they learn about sports, nutrition, health, wellness, and active lifestyles.
Of course, beef is the star of the show, and young readers learn about how to eat well and fuel their bodies and brains with nutrient-dense beef!
Today, as part of the book launch, we will spend some time with Team USA athletes, who are also members of Team Beef. This Beef Checkoff-funded partnership is a great way to promote excellence in athletics with beef at the center!