My View From The Country

What Are You Thinking?

This is an exciting time in the cattle business, a time full of change. And managing change is the challenge.

We would love to know what you’re thinking on some of these topics. Take a few moments and send us an email with your thoughts on some of the following topics. We’ll then summarize and share your thoughts.

  • Do you expect prices to be higher or lower for calves, fed cattle and cows next fall compared to this fall?
  • Do you plan to expand, maintain or reduce cow numbers in the coming year?
  • Are you changing your bull-selection parameters this spring compared to previous years? If so, in what way (reducing mature size, emphasizing pounds, efficiency, carcass traits, calving ease, heterosis, etc.)?
  • Do you expect to market your calves in the same manner next year? How about five years from now?
  • What is the greatest challenge you face?
  • Do you expect the global economy to begin to rebound in 3-6 months, 6-12 months, or more than a year?
  • If you were going to describe the cattle business to someone looking to enter it, would you call it – a great opportunity, tough but worth it, or pretty bleak?
Send your comments to: Troy Marshall, P.O. Box 297, Burlington, CO 80807; or e-mail
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.


Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...

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