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Commercial Producer of the Year BIF

Kansas, Nebraska Ranches Earn BIF Awards

  • Jul 23, 2014
    blog

    Happy Trails, James Garner

    The beef industry has had a number of prominent pitchmen since the checkoff was initiated a quarter-century ago. Most have been a success in drawing consumer attention to the beef story – Sam Elliott, Robert Mitchum and James Garner come to mind. And there was at least one fumble – model/actress Cybil Shepherd. After pocketing a tidy sum to promote beef, Shepherd claimed in a woman’s magazine that one of her beauty secrets was not eating red meat....More
  • Jul 21, 2014
    blog

    Why Ranchers Should Care About The Documentary “Cowspiracy” 30

    A new documentary entitled, “Cowspiracy,” paints the beef business in a very negative light, citing cattle as the sole reason we have sustainability issues on our planet. Ranchers will need to “beef” up on their beef production facts to help balance out the conversation about sustainability and animal agriculture....More
  • miranda lambert & carrie underwood differ on farming support
    Jul 17, 2014
    blog

    Miranda And Carrie – Which One Holds 'Somethin’ Bad' For Ranchers? 21

    Country music sensations Miranda Lambert and Carrie Underwood have a few things in common. However, there’s one big difference between the duo -- their choice of animal welfare charities....More
  • Jul 16, 2014
    blog

    4 Feel Good Stories: Peterson Bros, Steer Auction, Burger Facts & Ranching Memories

    Too often, beef is portrayed in the media in a negative light, so it’s always nice to see positive stories make the headlines. Here are four stories that celebrate animal agriculture....More
  • lessons learned from showing cattle
    Jul 15, 2014
    blog

    Showing Cattle Is More Than Ribbons And Banner 3

    When it comes to showing livestock, an individual not only reaps physical reward at shows, but more important, gains underlying skills that will never be replaced....More
  • Jul 15, 2014
    blog

    5 Ways Rodeos Can Help Connect City & Country 6

    Rodeos are a public arena to showcase rural America. Cowboys and cowgirls, make sure to put your best foot forward at these events, so our consumers continue to respect and appreciate farmers and ranchers. Here are five ways rodeos can help to connect city and country....More
  • Jul 10, 2014
    blog

    12 Reasons You Should Be Proud To Be A Hard Worker 4

    “Dirty Jobs” host Mike Rowe shares his SWEAT Pledge, as part of a $1 million scholarship fund to get Americans back to work. The pledge is one that ranchers follow every day, and I think you’ll appreciate the advice Rowe gives....More
  • Jul 9, 2014
    blog

    What Can Ranchers Learn From A Hunting Cheerleader? 6

    Hunting has been in the crosshairs of mainstream news lately as a result of hunter Kendall Jones posting images on Facebook of her big game hunts; the photos were later banned from the social media site. The images caused a heated debate about hunting, conservation and eating meat. I believe ranchers can learn a few lessons from this debate to better represent meat production online....More

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