Briefing Room

  • Dec 3, 2014
    press release

    EPRINEX pour-on gets a makeover

    Don’t be surprised when you up on dewormers and can’t seem to find EPRINEX. It’s there. It just has a new look....More
  • Nov 25, 2014
    press release

    Farmland Documentary Movie Available Via On-Demand Digital Platforms

    It has impressed audiences, both urban and rural, since its debut. Now, the movie Farmland, Academy Award-winning filmmaker James Moll’s feature length documentary, is available for rent and purchase via On Demand platforms. The wider availability of the movie provides more people with the opportunity to view the film from their own homes and digital devices. The film’s move to digital platforms took place  in November, following a successful four-week run on Hulu.com and Hulu Plus. ...More
  • Nov 25, 2014
    press release

    Win The Microbe War With Silage Inoculants

    There’s a war being waged on your operation. And it’s as close as your silage pit. Producing quality silage means winning a war fought on a microscopic level between “armies” of microbes. Inoculants help reinforce the beneficial bacteria in this fight. These products are often lactic acid bacteria (LAB) that provide an efficient front-end fermentation to maintain feed quality and stability. There are many different LAB inoculants to choose from, and growers should select a product that fits: 1.     The crop being ensiled,...More
  • Nov 21, 2014
    press release

    Standardize The Methodology And Diagnostics To Improve Animal Disease Testing

    Animal disease outbreaks have always been a concern of both veterinarians and cattle producers. And veterinary medical diagnostic laboratories have always been key in helping veterinarians quickly determine the problem so a treatment protocol can be implemented.  ...More
  • Nov 20, 2014
    press release

    Merial Releases Parasite Control Video

    It’s long been known that an effective parasite control program improves cattle health and welfare and helps cattle producers’ bottom line. Now, Merial has released a video to help producers access up-to-date information on strategic parasite control and the impact it can have on their operations’ bottom line.   This video segment, “The bottom-line impact of improved parasite control,” explains why parasite control is one of the most important herd-management decisions producers make each season.1  ...More
  • Nov 20, 2014
    press release

    What Are The Three Big Challenges Managers Face?

    One of the enduring aspects of agriculture is that each farm is as different and unique as its owner or manager. Yet, if you talk to those owners and managers about the challenges they face, you’ll find a constant—every operation faces management challenges when it comes to employees....More
  • Nov 20, 2014
    press release

    Prominent Ranches Step Up To Help Fund Program For Injured Cowboys

    A cowboy’s job is seldom easy—rewarding, fascinating, fulfilling, but seldom easy. And when a cowboy gets hurt, things become even tougher. That’s where the Working Ranch Cowboy Foundation (WRCF) steps in—to help working cowboys who are hurt and unable to work pay the bills until they can get back in the saddle....More
  • Nov 17, 2014
    press release

    Big Green Rolls Out Small-Frame 6R Series Tractor Lineup

    John Deere’s 6R Series Tractors have grown in popularity for how well they handle many farm and ranch chores. So much so, in fact, that  John Deere introduces three small-frame 6R models for 2015. The new small-frame 6110R, 6120R and 6130R offer the enhanced versatility and superior performance, comfort and control of any tractors in the 110 to 130 engine horsepower range....More
  • Nov 12, 2014
    press release

    Label Claim Gives Another Tool To Control BRD

    There’s a new tool in the veterinary toolbox to battle BRD. Zoetis announced a new label claim for ADVOCIN® (danofloxacin mesylate) Sterile Injectable Solution for control of bovine respiratory disease (BRD) in high-risk cattle. Previously approved for treatment of BRD, a large multi-site study demonstrated that ADVOCIN was safe and effective for the control of BRD in beef cattle at high risk of developing BRD....More
  • Nov 11, 2014
    press release

    Label Update for Pyramid® 5 + Presponse® SQ Supports Use In Nursing Calves

    Producers need to have the flexibility to use the best vaccines, at the right times on their herds. Thanks to a label update, Pyramid® 5 + Presponse® SQ can now be given to calves nursing pregnant cows, provided the cows were vaccinated pre-breeding with either an Express® FP or PYRAMID vaccine according to label directions....More

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