Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

3 New Market Dynamics Created By Surging Bull Prices

With the cost of bulls these days, artificial insemination is becoming more economically feasible....More

When It Comes To Technology, Should We Educate Or Eliminate?

If we do not find an effective way to educate consumers on antibiotics, hormones and the other technologies that are under attack, then we must....More

Finally And At Last, Here Comes A Farm Bill!

In the final moments of negotiation on the farm bill, the mainstream agriculture groups lost their leverage, and the activist groups dictated the....More
funding a beef industry war chest

Let’s Get Serious About Funding Our War Chest

Because activist groups utilize so many directions to attack livestock production, it’s difficult to imagine that the beef industry can continue to....More

It’s Time To Scrap The Unemployment Rate Metric

The reason the unemployment rate continues to fall is that people are simply giving up looking for work. We simply have stopped counting the....More
record cattle prices

Should We Fret About Record Cattle Prices?

All in all, as a cow-calf producer, I like the idea of dealing with prices that are too high rather than prices that are too low. History tells us....More
cattle prices continue higher

Record Prices Will Continue, But Who Will Most Benefit?

The new market dynamics confirm that we can’t and won’t ever be able to compete with pork and poultry on the basis of price....More
building beef demand isn't a simple probem

There Are No Black-And-White Answers In Our Gray World

Building demand goes beyond continuing to increase exports, growing branded and value-added differentiated products, and stopping the decline in....More
record beef prices continue

The Beef Market Continues To Rewrite The Record Book

Select beef and fed cattle have set all-time records recently, and market prognosticators see more records falling in the coming year for bred....More

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