Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

President Obama's budget plan

Obama’s Budget Is DOA, But A Starting Point

Recent history would seem to validate the opinion that nothing substantive will happen to change the overall dynamics of the impasse in Washington, D....More
beef checkoff audit results

Two Views On The OIG’s Checkoff Audit

Wile the OIG’s audit of the checkoff was very reassuring about the program and its stewardship, a second way to look at the OIG report is with a real....More

This Week I Had One Of Those “Dad” Moments

I’m convinced that if you evaluate your parenting skills by comparing what you wanted to do for your kids, and what you actually did teach them, you’....More
beef producers are optimists

Are You Optimistic, Weary, Or Both?

Drought is like trying to convince a good woman to love you. It simply isn’t your decision to make; you do your best, you make the effort, and you....More

It’s More Than Just A Question Of Moisture

Sure, $100/calf profits are nice, but they no longer are sufficient to encourage producers to expand their herds significantly. That’s because the....More

New Mexico Horse Stunt Hurts All Producers

Just when it appears that a commonsense, factual-based approach to the issue of horse slaughter is possible, one heartless fool decides to taunt the....More
beef industry management tips

A Middle-Aged Perspective On Youthful Exuberance

When I was a kid, I thought the keys to success were picking something I wanted to do, then just applying myself and outworking everybody. Hard work....More

Three Random Thoughts After The Bull Sale

A good sale is not really a celebration; it’s more a sense of relief. After all, you know you get one more year to do what you love, and to work with....More
milk epd, cow-calf pair

Drought Is Causing A New Focus On Milk EPDs

Numerous industry research papers show that cows with higher genetic levels for milk not only have increased maintenance requirements while nursing,....More
cattle genetics here to stay

The Promise Of Genomics Has Finally Arrived

New advancements will allow for widespread use of DNA and the adoption of technology. The number of genomic profiles being collected is growing at a....More