Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

Opportunities for young producers are out there. Are you ready to grab them?

This is a fiercely competitive business that requires you to not just work very hard, but to work very smart. Yet, there are opportunities for young....More

Are you ready to pass the ranch on to the next generation?

The conversation about the ranch’s future can be hard; but at some point, you need to take the plunge....More

Why we all need to draw boundaries between family and business

For many, one of the incentives of ranching is the ability to work together as a family. But you have to know where to draw the boundaries between....More

Ponder this: Has the U.S. lost sight of the individual?

There’s no doubt America has changed; are we losing our individualism as government power increases?....More

California cracks down on antibiotic use in food animals

As laws and regulations increase, and as resistance to antibiotic use in food animals grows in the minds of consumers, the issue will ultimately find....More

Is the cattle market a roller coaster or an unopened parachute?

The cattle business is not for the weak of heart or mind; it never has been and likely never will be. Now more than ever, it’s time to plan your work....More

When you realize getting old isn’t that bad

We all grow older. The question is, do we grow wiser as well?....More

Is profit possible right now for feeders? Unfortunately, no

Will the cattle market correct itself from its recent downturn?....More

Are beef checkoff allocations enough to keep beef producers in the game?

I guess we should be thankful we have such a great product, because our industry’s investment in that product, by almost any definition, certainly....More

Cinch up; Market uncertainty isn’t going away

The U.S. is learning that our market future is no longer solely determined by what we do....More

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