"Fire up the grill for those steaks, hamburgers and kabobs. The summer grilling season is almost upon us. Gov. Dennis Daugaard has proclaimed May as 'Beef Month' in South Dakota," according to a recent press release by the South Dakota Department of Agriculture.
"May is the traditional beginning of the summer grilling season and beef is healthy, nutritious, and it tastes great when grilled,” the governor says.
Well said, Gov. Daugaard! I'm especially inspired to celebrate beef month, where I plan to experiment with fun new beef recipes I find at Beef It's What's For Dinner and share those recipes online through the BEEF Facebook and Twitter accounts.
This is a great time to reach out and share our excitement and enthusiasm for America's favorite protein, and show our consumers how beef can be a part of a healthy, active lifestyle. Just recently, reality star Khloe Kardashian tweeted, "Hi dolls...What should I make Lam for dinner tonight? Going to the store soon so I am preparing. Suggestions." To which, I tweeted back, "Make your hubby healthy, lean #beef using the inspiration from www.beefitswhatsfordinner.com. Try the beef stuffed peppers!"
Sure, there's a good chance that Khloe didn't take my suggestion, but for her close to 3 million followers, you can bet a few checked out the beef recipe I suggested!
So, which celebrity is saying yes to beef month, and which celebrity just gave up the vegetarian diet?
As seen in Crystal Young's agriculture blog, Miranda Lambert is strongly connected to the land, animals and where her food comes from. In a recent interview, Lambert told CNN Health, "Growing up, we had a farm and a garden, and for about two years, we literally lived off the land. We raised rabbits and chickens, and also had our own hogs that we slaughtered. We didn't really go to the store for anything besides milk. My mom would say, 'Go pick out what you want for dinner,' and we'd go in the garden and get whatever vegetables we wanted. It was really old-school and really awesome. Dad would give us two rabbits as our pets, or we'd have one pig we could name. They explained that not every animal was a pet -- some were providing for our family. It sounds weird to other people, but I look at it like, there are some animals you feed and some animals that feed you."
Great words by a celebrity, country musician and role model! Now how about the celebrity who became too weak to continue the vegetarian lifestyle?
Vampire Diaries actress Nina Dobrev was a vegetarian for a whopping four months before she needed some real meat. In a recent interview appearing in Seventeen Fitness, she explains, "At the end of last year, I tried being a vegetarian for four months, and after awhile, I started feeling weak, like I needed more protein, more energy. Then I read a review of an episode of The Vampire Diaries online, and in it, the writer mentioned that I was looking too thin. I was like, 'Okay, maybe they're right.' It made me think: I need a burger — a beef burger, not a soy burger."
Whether it's a celebrity looking for good recipes, a country singer talking about farm life, or an actress discussing food philosophies, these influential stars create opportunities to talk to millions of their fans about healthy choices, and I firmly believe beef is one of the best choices we can make in our diets. Don't let the opportunity pass to reach out and respond to these articles featuring food and farming. It's a chance for us to connect with our customers! Celebrate May Beef Month with summer grilling, yummy beef recipes and a renewed fire to share your story!
Read these consumer-related articles from the May 2011 retail edition of BEEF to learn more: