BEEF Daily

Treat Your Sweetie To Beef On Valentine’s Day Tomorrow

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February is “I Heart Beef” Month; celebrate the day of love with a big, juicy steak!

For those men out there who are blissfully unaware of the significance of the date on the calendar tomorrow, Feb. 14th is Valentine’s Day, the holiday of love. While most every girl enjoys a bouquet of flowers and a box of chocolates, there’s a much simpler, more direct way to show your love, and that’s with beef.

So, grab a T-bone from your deep freeze tonight to thaw out for a surprise dinner for your sweetheart tomorrow night. When you run to town for parts or feed, make sure you swing by the store and grab some sides. It can be as simple as roasted asparagus and red potatoes. Complete the meal with a glass of champagne and chocolate-covered strawberries. Light a candle, set out the fancy china and enjoy a romantic dinner after chores tomorrow night. I promise you, your wife or girlfriend will appreciate the sweet gesture of a homemade meal she didn’t have to prepare! (This is a big hint to my husband, by the way. Tyler, are you writing this down?)

And speaking of sweethearts and hearts, February is “I Heart Beef” month, and the beef checkoff has some great campaigns to help get the ball rolling. Developed in 2010, “I Heart Beef” month continues to gain momentum each year. Also coinciding with February "Heart Health" month, beef is a heart-healthy addition to a well-balanced diet.

Here are a few fun facts courtesy of the beef checkoff program about “I Heart Beef Month.” Be sure to re-post these stats on your Facebook and Twitter feeds this week and throughout the rest of the month.

• In this month of romance, beef is the preferred choice of Americans (62%) because nothing says love like a great steak dinner for Valentine’s Day.

• Americans associate steak as a “best match” for love (44%), romance (42%), and passion (41%) – more so than other high-end proteins.

• When it’s time to share that Valentine’s Day meal, beef wins. A ribeye (35%) or T-bone steak (32%) are chosen as the best meal to share with a significant other.

• Americans most often associate beef with celebrations (50%), compared to chicken (18%), pork (17%), or fish (15%).

• Sixty-two percent of Americans say they choose to prepare beef if they are looking for gratitude or appreciation from their dinner partner. That's exactly why 2012 BEEF Trailblazer Bill Broadie and his All-American Beef Battalion serve steak to returning and deploying soldiers. See the story here.

• Fifty-three percent of Americans identify filet mignon as the food most associated with candlelight romance, and 50% of Americans think filet mignon is the best way to say “I love you.”

I’ll be flying home from the World Ag Expo in California on Valentine’s Day, and I’m looking forward to a date night with my husband. Maybe I can even convince him to take me to the new Nicholas Spark’s movie, "Safe Haven." How are you spending the holiday of love? What’s on the menu tomorrow night with your sweetheart?

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BEEF Daily Blog is produced by rancher Amanda Radke, one of the U.S. beef industry’s top social media “agvocates.”

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Amanda Radke

A fifth-generation rancher from Mitchell, SD, Amanda grew up on a purebred Limousin cattle operation in which she and husband Tyler are active. She graduated with a degree in agriculture journalism...

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