BEEF Daily

Peterson Brothers Earning Respect, Recognition For YouTube Agvocacy Efforts



YouTube sensations and brothers, Greg, Nathan and Kendal Peterson, gain much-deserved recognition for their promotion of agriculture. 

As many of you know, I have the great opportunity to speak across the country at various agricultural meetings and conventions. My topics range from transition planning, to working with families on ranches, to political adversaries of the agricultural industry, to using social media to help bridge the gap from producer to consumer.

The latter subject -- social media -- is a huge tool that farmers and ranchers can easily utilize from their smart phones, even when they are outside doing chores. It’s simple, easy and a free way to show the world just how their food is made.

The Peterson brothers are among the shining stars of this agvocacy (agriculture advocacy) movement. Greg, Nathan and Kendal are now household names, at least for those of us in the farming and ranching community. That is thanks to their creative efforts in promoting agriculture on a large-scale by using YouTube as their platform of choice.


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Their first YouTube video, which has received 8.8 million hits, was titled, “I’m Farming and I Grow It,” and was a song parody to LMFAO’s song, “I’m Sexy and I Know It.” Their follow-up video, “Farmer Style,” which was a parody to Psy’s “Gangnam Style,” has drummed up an impressive 14 million views.

I recently stumbled across an article about the Peterson brothers entitled, “The Peterson Farm Brothers Are Giving A Face To Big Ag.” Written by Tove K. Danovich and featured in the Huffington Post, it’s really a very positive review of what the Peterson boys are hoping to accomplish. Here is an excerpt:

“The Peterson brothers seem to think that the times are changing. There are reasons why large-scale farmers rely on the newest technology -- whether that be genetically modified seed, mechanical equipment, or pesticides. But you're more likely to hear about those reasons in an advertisement than straight from the mouth of a farmer. If farmers want the public to understand and respect their work, that needs to change.

“The Peterson Farm brothers' main accomplishment isn't coming up with clever parodies and quick-witted lyrics; it's that they've opened the door to let large farmers speak for themselves. If people want to have a real conversation about where food and farming is going in the coming generations, we need to stop preaching to our own choirs.”

You can read the entire article here.

This isn’t the Peterson brothers’ first time getting national media attention. They’ve been featured on several mainstream news outlets like the Today Show, Fox News and Good Morning America. I applaud the work they have done and am inspired by their successful efforts to make country cool again.

If you currently use social media as an agvocacy tool, I would like to hear from you. What is your blog address, Twitter handle, Facebook page, YouTube channel or agvocacy platform of choice? If you don’t use these platforms but follow someone who does, who are your favorites? Share in the comment section below.


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Discuss this Blog Entry 8

on Jan 15, 2014

I blog about our life on the ranch at

Some of my favorite ag blogs are: Bales & Tales at and The Ranch Wife Chronicles found at

It will be interesting to see the comments, and find new blogs, or other agvocay avenues to follow. :)

Brenda from Dwyer's Farmhouse (not verified)
on Jan 15, 2014

We love watching the Peterson videos!

I blog about our life on the farm at

Anonymous (not verified)
on Jan 15, 2014

Love the videos. But is this making their product worth more? i sought it. Wait till they have done it long enough to find out they are the low man in the price chain.
When they find all the people marketing, processing and selling are make much much more than them with days off they will sing a different tune.

on Jan 15, 2014

I have a hunch the Peterson boys know already the price schedule in the business.

Sarah Thomas (not verified)
on Jan 16, 2014

I blog about ways people can support and thank farmers and ranchers, info about where our food comes from, ag industry news and life in Indiana. I wrote a post about the Peterson brothers and featured their "I'm Farming and I Grow It" video. Love what they are doing! My blog is called, Sarah Sums It Up.

Anonymous (not verified)
on Jan 20, 2014

Check out my daughter's blog for ranch life.

Anonymous (not verified)
on Jan 20, 2014

Actually it is :)

Allison Eliason (not verified)
on Jan 20, 2014

I write the blog that was posted above ( and the reason that I do it isn't to help our bottom line. I'm more concerned about the fact that only 2% of Americans are related to the Ag business and I wonder who is telling the 98% who we are and what we do. I want to write our ranch story before someone else does!

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What's BEEF Daily?

BEEF Daily Blog is produced by rancher Amanda Radke, one of the U.S. beef industry’s top social media “agvocates.”


Amanda Radke

Amanda Radke is a fifth generation rancher from Mitchell, S.D., who has dedicated her career to serving as a voice for the nation’s beef producers. A 2009 graduate of South Dakota State...

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