July 23 is National Hot Dog Day, which is the perfect time to promote all-beef hot dogs and brats. Learn more about America’s love of the hot dog and why it’s important to boost product demand with consumers.
When we think of summer grilling season, steaks and burgers come to mind; however, there are other ways for consumers to enjoy beef this summer. National Hot Dog Day is today, July 23, and all-beef hot dogs and brats are also very popular items to throw on a hot grill during the summer months.
In 2013, consumers spent approximately $2.5 billion on hot dogs (approximately 1 billion packages of hot dogs) in U.S. supermarkets, according to the National Hot Dog and Sausage Council (NHDSC). During peak hot dog season, from Memorial Day to Labor Day, Americans typically consume 7 billion hot dogs. That’s 818 hot dogs consumed every second during that period.
Subscribe now to Cow-Calf Weekly to get the latest industry research and information in your inbox every Friday!
According to NHDSC's 2014 survey of hot dog and sausage consumption, major league ballparks in the U.S. are expected to sell 21,357,361 hot dogs this season. In fact, baseball fans’’ love of hot dogs is why all the top 10 hot dog-consuming cities host Major League Baseball teams.
July is also National Hot Dog month, so now is the perfect time to promote the many other ways consumers can enjoy beef -- from packing beef jerky when outside hiking, biking or swimming during summer’s warm days, to making a quick heat-and-eat pot roast after a long day, to roasting hot dogs along with s’mores at your next bonfire. This is a great opportunity to enjoy family get-togethers, increase beef demand and keep consumers coming back for more this summer.
How do you enjoy your hot dogs? I like mine plain with plenty of crispy grill marks on the outside. Meanwhile, my mom likes the extra fixings with ketchup, mustard, diced pickles and onions. That’s about as creative as we get around here, but there are lots of ways to enjoy a hot dog.
This infographic from fix.com shows the many toppings Americans enjoy on their hot dogs and brats. Share your favorite toppings with me in the comments section below.
How do you plan to celebrate National Hot Dog Day? Be sure to hype up your beef-eating experiences on social media to get others thinking about how they can enjoy beef during the summer months, as well.
The opinions of Amanda Radke are not necessarily those of Beefmagazine.com or the Penton Farm Progress Group.
Other popular articles at BEEF: