Most Recent Blog Posts

Jun 05, 2014

Kids In Rural America Dispel My Concerns About The Future

I hear it all the time. “Kids don’t know how to work.” “Kids today are spoiled.” Without a doubt in my mind, there is no better place to raise kids....More
Jun 05, 2014

Beef Up Your Competitive Position For Leaner Times Ahead

There’s a tremendous amount of justified optimism about the future of the industry. However, the irony is that this optimism tends to lead to short-....More
cow silhouette
May 30, 2014

These Are Tough Times In Which To Be A Market Bear

The warm-up in weather has allowed grills to finally get fired up across the country, while favorable crop planting conditions has caused the corn....More
May 29, 2014

Barnum & Bailey Shows The HSUS Juggernaut Isn’t Invincible

Just the mention of those four little letters – HSUS – can evoke strong emotions in most cattlemen....More
exports and shipping
May 29, 2014

Remember When It Was Cool To Be Anti-Trade?

The anti-trade rhetoric in our industry has almost ceased to exist....More
May 22, 2014

Today’s Lack Of Debate Hurts Our Chances For Progress

Rather than sharing and discussion, there seems to be a tendency these days to avoid viewpoints that are oppositional or different....More
May 22, 2014

In Marketing Beef, We Shouldn’t Shoot Into The Middle

since the majority of beef product is sold on a commodity basis, those products that look to capitalize on negative and invalid consumer perceptions....More
May 15, 2014

Livestock Producers Must Embrace Climate Change

Ranchers are environmentalism’s most avid followers, as stewardship of the environment and the land isn’t a noble concept; it’s the primary name of....More
May 15, 2014

Market Watch – All Eyes Are On Planting And Demand

Those watching the markets seem to be focused on two primary things right now – the progress of corn planting and beef demand....More
May 08, 2014

Hey, Kids, Want To Work In Ag? Go To Law School

I’m not sure the industry will benefit from this new and inevitable environment that is building, but the lawyer class will certainly do well....More
May 08, 2014

I Deal With Super Mamas Every Day; In The House & Out

There is no greater embodiment of love in life than the love of a mother....More
May 01, 2014

I’m Likely In The Minority, But I Love Heat Detecting

I love heat detecting and artificial insemination (AI) season. Heat detecting forces one to slow down and observe. If one is going to do a good job....More
May 01, 2014

Anemic Economic Growth Is Not The Beef Industry’s Friend

I’m as bullish as anyone can be about the future of the cattle industry, but I think the most significant threat is the overall performance of the U....More
Apr 24, 2014

Pork Is Helping To Put The Sizzle In Beef Demand

Typically the peak of beef demand, this year’s grilling season is approaching with just a bit of nervousness given the cost of beef at retail this....More
Apr 24, 2014

My Epiphanies Today Tend To Be More Painful

When I was young, life was pretty exciting. There were a lot of universal truths that I discovered for the first time that came on like epiphanies....More
Contributors

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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