Most Recent Blog Posts

business strategies for cattle farmers
Dec 26, 2013

Working On The Business Vs. In The Business – Humbug!

I’ve learned that there are three kinds of costs. There are unnecessary costs, which should be cut mercilessly; and borderline costs, which require....More
Dec 19, 2013

With No Political Correctness, I Wish You A Merry Christmas

I have never been ashamed about being a rancher, about loving my traditional family, or about needing and having a personal relationship with God....More
Dec 19, 2013

The Bottom Line Is That Beef End-Product Quality Matters

The value that the consumer puts on the eating experience, and the amount and quality of product we put on the plate, ultimately determines the....More
Dec 19, 2013

10 Reasons Why I Want A Cowboy For A Son-In-Law

I hope my daughter meets a cowboy; I just hope she waits another 20 years before she starts looking for one....More
Dec 13, 2013

Let’s Put An End To The R-CALF Vs. NCBA Feud

The beef industry needs to have our debates in the hallways of our meetings and not in the hallways of Congress or in the public’s eyes. It all....More
transparency in farming
Dec 12, 2013

It’s A Front-Burner Issue, But What Exactly Is Transparency In Agriculture?

Transparency is crucial because the alternative is no longer an option in today’s information age. And the only question about transparency in today’....More
Dec 12, 2013

When It Comes To Nature And The Environment, We Need More Farmers

As people have become removed from the land, agriculture and nature, they’ve lost an understanding of sustainability, and they don’t understand the....More
land-grant research dollars
Dec 06, 2013

Is The Land-Grant System Meeting The Needs Of Producers?

Funding for agricultural research at land-grant colleges has been declining from industry and state sources. Much of today’s research is being funded....More
USDA Photo
Dec 05, 2013

The Value Of Exports Goes Beyond Volume And Dollars

USDA’s most recent figures project U.S. ag exports to hit $137 billion in value this year; that's about $2 billion more than a year ago....More
value creation in beef production
Dec 05, 2013

The U.S. Beef Industry Is Entering The Era Of Value Creation

Profitability today is being driven by value creation, and that value is created by producing a superior product....More
Nov 26, 2013

Let’s Embrace Being David And Not Goliath

The art of successfully battling and beating giants often comes down to not fighting them on their terms....More
Nov 26, 2013

Thanksgiving Is A Time To Rededicate Ourselves To Others

As I grow older, and hopefully wiser, I am beginning to understand that real wealth has little do with money, and that the real challenge isn’t in....More
Nov 26, 2013

Okay, I’ll Say It: The Beef Industry Has An Animal Welfare Problem

Failing to address animal abuse problems, regardless of how rare they are, jeopardizes the entire beef industry....More
Nov 21, 2013

Both Beef Exports And Quality Are Seeing Surprising Growth

No one wants to see per-capita consumption of beef fall, but a lower number isn’t necessarily a bad thing if we’re exporting product at a higher....More
Nov 21, 2013

Those Kids Talking To Themselves In The Hall Aren’t Crazy

I wouldn’t be surprised if outside observers, seeing young men and women walking around the hallways of the Louisville Memorial Coliseum talking to....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contribur Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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