Most Recent Blog Posts

Feb 05, 2015

A new age for feeder cattle marketing is upon us

We’re still a ways away from truly differentiating feeder cattle based on value, but we have moved beyond the starting blocks....More
Feb 05, 2015

6 can’t miss cattle industry events to put on your calendar

Here are six annual events that I automatically black out on my calendar every year....More
Jan 29, 2015

I was listening; I just didn’t really hear what my wife said1

Somebody forgot to tell me how fast my little girl is transforming into a young lady....More
Jan 29, 2015

4 shots at explaining an unexplainable cattle market1

The current market situation demands an explanation, but the toughest one to swallow might be the most accurate....More
Jan 22, 2015

New York Times accuses MARC of animal abuse2

Reading the New York Times article about animal welfare at the U.S. Meat Animal Research Center made it painfully obvious to me that, when taken out....More
Jan 22, 2015

It’s time for the beef industry to move from strategy to tactics

From a tactical standpoint, the U.S. beef industry is outmaneuvered in a significant way by dollars and methods....More
Jan 15, 2015

The end of COOL is certain, but it sure is taking a long time to die2

With all the discussion that COOL caused within the industry when it was implemented, it is striking how little discussion there is about it today as....More
Jan 15, 2015

Have we seen the top of the cattle market, or is it still ahead?

A number of factors, including global economic growth, the continuing strength of beef demand, and input costs will all be instrumental in the cattle....More
Jan 08, 2015

Making some sense of a topsy-turvy December cattle market

There will continue to be ebbs and flows to the cattle market. However, as producers, we can take heart in the fact that the overall trend is intact....More
Jan 08, 2015

10 goal-setting questions to ask yourself for the coming year

Less than 10 days into 2015, I would wager that a lot of resolutions have already been put aside....More
Dec 31, 2014

Here’s the secret to realizing your New Year resolutions2

The key to keeping your resolutions in 2015 is to make sure they align with your priorities....More
Dec 31, 2014

5 biggest themes for the U.S. cattle industry in 20141

My votes for the five biggest themes of a very remarkable 2014 include: record prices, an industry’s confirmation of the current checkoff, the....More
christmas on the ranch
Dec 25, 2014

There’s nothing like celebrating Christmas on a ranch1

Living on a ranch doesn’t make kids immune from materialism, greed or selfishness, but it does tend to mitigate it....More
USDA secretary tom vilsack
Dec 23, 2014

USDA Secretary folds on second checkoff; now what?

As expected, USDA Secretary Tom Vilsack announced this week that he won’t pursue a second checkoff. USDA Secretary Vilsack accomplished what few....More
Dec 18, 2014

Greatest bull market in the U.S. economy is the beef business

Comparing year-to-year averages, almost any class of cattle is up 25% over last year, with the majority up 30-50%....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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