Richard W. Roth returned to the ranch in 2001 after spending 10 years in the field of agricultural commodity marketing. Along with day-to-day ranch activities, he is responsible for marketing the ranch's livestock and maintaining the ranch's extensive range management software. He also administers the ranch website, ranch safety program and internship program. Rich has a wife, Sheri, and two children, Jessica and Ryan. He also has a business degree from the University of Montana.
BEEF Daily Quick Fact: The “Producer Code for Cattle Care,” first developed in 1996, reinforces the industry’s strong stance against animal cruelty or neglect. It contains a comprehensive set of sound production practices and states that “persons who willfully mistreat animals will not be tolerated.” (Source: BQA)