BEEF Daily

Let’s Remember To Say Thanks On Labor Day


The All-American Beef Battalion is serving up thank you’s to the troops.

While I spend Labor Day at the South Dakota State Fair 4-H heifer show, I know many folks are using the last holiday of summer to get in some lake time, grill and have fun with friends and family. Today is the day to relax and appreciate all you have worked for through the year. As always, when I think of Labor Day, I think of the troops.

Many of the men and women serving our country don’t get to spend the day with loved ones. They may be facing months of active duty overseas, fighting peril and other hardships. Most assuredly, they are missing home, and I want them to know their sacrifice is appreciated.

This sentiment is particularly meaningful to our family this year, as my cousin, Erin, will deploy to Afghanistan in January. We pray for her safety, as well as the safety of the men and women who will serve alongside her.

Last week, I visited with BEEF magazine’s 2012 Trailblazer Award winner, Bill Broadie of Ashland, KS. Of course, the former Marine and Purple Heart recipient was on the road to another steak feed for the troops. Broadie’s organization, the All-American Beef Battalion (AABB), has been serving up steak dinners to deploying and returning U.S. troops and their families since the program was born five years ago.

It’s a great organization that promotes beef while thanking the troops. As Broadie often says, “There’s no better way to say thanks than with a steak.” If you haven’t heard of AABB, check them out at

If you are familiar with AABB, then you already know of their great work and mission. I was impressed to hear that they might surpass 200,000 steaks served by the end of 2013!

So today, I salute the men and women serving our nation, and I thank Broadie and his AABB team as they work to serve up a thank you with American beef!

How are you spending Labor Day? Do you have someone special in the military you would like to thank today? Leave your stories in the comments section below.

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Discuss this Blog Entry 1

W.E. (not verified)
on Sep 3, 2013

We also believe that the troops deserve recognition. My father and three uncles left the family farm to serve in World War II and Korea. We give military families a discount when they buy beef from our farm. Just a gentle reminder, though, that Labor Day is not a military holiday. Our country has many days devoted to honoring our military men and women: Among other days, Memorial Day in May (once known simply as Decoration Day to honor all of our ancestors by decorating their graves), Flag Day in June, Independence Day on July 4, Veterans Day in November and Pearl Harbor Day in December all give special honor to the military. But Labor Day in September was set aside as a holiday to honor all ordinary hard-working people, not just those who serve in the military. As more and more ordinary laborers see their jobs move overseas, leaving them unemployed and sometimes impoverished, maybe we need to turn some attention their way, too. Maybe we need also to express through our buying dollars that more of our consumer economy come from American-made goods and American-grown foods. Seventy percent of our economy now comes from the dollars consumers spend, and far too big a share of those dollars go overseas. Let's show our patriotism by buying American in addition to supporting those who enlist to fight for Americans.

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What's BEEF Daily?

BEEF Daily Blog is produced by rancher Amanda Radke, one of the U.S. beef industry’s top social media “agvocates.”


Amanda Radke

Amanda Radke is a fifth generation rancher from Mitchell, S.D., who has dedicated her career to serving as a voice for the nation’s beef producers. A 2009 graduate of South Dakota State...

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