Yesterday, I received an email from a reader asking me to be a part of a big race coming up on Oct. 9. The invitation was in response to my many postings about
, which celebrates the zinc, iron and protein found in nutrient-dense beef. The reader wrote,
"Amanda: I have followed with great interest the stories of your running to promote beef as a healthy food choice. I wanted to drop you this note to say thanks and keep up the good work, as well as invite you to a run on Oct. 9. Since 2006 we have had a run in memory of my sister who passed after a courageous battle with leukemia. The funds we raise are then given to families struggling with similar cancer-related issues. We have a great time and last year had nearly 200 participants."
Although I won't be able to make the event, as I'm getting married the day before, I invite all of you to give back and train for this worthy cause. The race is a fun run/walk, and it's held annually in Longmont, CO. For more information on this event, link here.
In my speeches, I always tell producers to step outside of their comfort zones to promote beef. And, a popular choice for many is to get in shape, sport a Team ZIP jersey and show fellow athletes, spectators and race enthusiasts that beef is a part of a healthy diet. Maybe this is the perfect opportunity to jump-start your consumer beef promotion efforts.
Check out these related articles on Team ZIP and how producers like you are promoting healthy, lean beef:
Running On The Power Of Protein In Boston
Amanda Nolz Zips For Beef
Are you a member of Team ZIP? If so, what events have you participated in? If not, what other ways have you promoted beef to consumers? Share your experiences in the comments section below.