Although I won't be able to make the event, as I'm getting married the day before, I invite all of you to give back and train for this worthy cause. The race is a fun run/walk, and it's held annually in Longmont, CO. For more information on this event, link here.
In my speeches, I always tell producers to step outside of their comfort zones to promote beef. And, a popular choice for many is to get in shape, sport a Team ZIP jersey and show fellow athletes, spectators and race enthusiasts that beef is a part of a healthy diet. Maybe this is the perfect opportunity to jump-start your consumer beef promotion efforts.
Check out these related articles on Team ZIP and how producers like you are promoting healthy, lean beef:
Running On The Power Of Protein In Boston
Are you a member of Team ZIP? If so, what events have you participated in? If not, what other ways have you promoted beef to consumers? Share your experiences in the comments section below.
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