I don't want to sound like a broken record, but I ran across the changes in agenda for the Humane Society of the United States. Of their priorities, they have listed 100 goals they want to conquer through legislative propositions in the upcoming months. There are several worth noting that pertain to the animal agriculture industry. I'm becoming increasingly concerned about the future of animal agriculture production, and I'm worried that the HSUS train could be hard to slow down. With an annual budget of $250 million, they have the financial means to push their priorities forward. In addition, HSUS is doing an incredible job of connecting with consumers--something I don't think we are doing a good enough job at.
To view the top 100 priorities on the HSUS agenda, link here. Take a look at numbers 1, 2, 4, 7, 8, 9, 16, 21, 29, 78 and 80 (all address changes in livestock production). Read it over, and let me know what you think we should do about it. In the meantime, I have a challenge for everyone to tell over the weekend: connect with one blogger, one article or one person in the grocery store you don't necessarily agree with. Tell them your story.
A trick I like to use is 3-Steps to Connect, using three points to quickly tell the food production story. 1) Shake their hands, introduce yourself and how you are involved in production; 2) Explain how you care for the land and the animals every single day, because you truly care; 3) Reinforce that your commodity product is a healthy part of a well-balanced diet and that you and your family enjoy the benefits in your active lifestyle. Note: Don't preach. Don't spout off scientific facts. Simply be sincere and tell your story. Connecting with our consumers should be the livestock industry's number one agenda for 2009. Good luck! Let me know how it goes!