BEEF Daily

How Much Do You Know About Ag?


A campaign sponsored by Monsanto, called “America’s Farmers,” asks consumers in big cities how much they know about agriculture.

Perusing social media sites over the weekend, I stumbled upon a link to this great video asking folks on the streets of New York, Los Angeles and Chicago questions about agriculture and where their food comes from. The video was created by the America’s Farmers campaign, found at

According to the site, which is powered by Monsanto, “The America's Farmers campaign features real farm families doing what they do every day -- growing not only our food, but also our economy and our quality of life here in America. We're all connected to agriculture and it's time we, as a nation, learn more about the industry that provides for us every day. Monsanto is proud to work alongside farmers as they work to provide food, clothing and energy for our growing world. And as a U.S.-based agriculture company, we believe it is our responsibility to help tell the real stories of America's farmers.”

The video, which was posted on Dec. 10, has more than 11,000 page views already. Here’s a look at some of the questions they asked:

Q: How many jobs does U.S. agriculture support?

A: Agriculture supports 24 million jobs in the U.S. (Answers ranged in the hundreds of thousands to 2 million.)

Q: In 1940, one farmer could feed 19 people. How many people can one farmer feed each year today?

A: 155 people (Answers ranged from 14 people to several “don’t knows.”)

Q: To feed the world, farmers will need to produce more food in the next 50 years than was produced in the previous 10,000 years combined. What do you think about that?

A: This scared many who were asked this question. One woman asked, “So there won’t be enough food; is that what you’re saying?”

Q: If you could say one thing to America’s farmers what would it be?

A: Many expressed gratitude and offered thanks. Others were worried that fewer young people were going to stay involved in production agriculture. One woman hoped there was a voice for farmers in Washington, D.C. Many wanted to know how they could support farmers.

View the entire Q&A session here:

Whether it’s talking to your neighbor at the local coffee shop or sharing your story with the masses on Facebook, Twitter or YouTube, we must place a greater emphasis on reaching out to our consumers in 2013. The misconceptions about who we are continue to grow, and if we can introduce ourselves to the general public once again, they might have a better understanding and appreciation for the folks who are working hard to put food on the dinner table. This YouTube video is a great example of that.

What did you think of the clip? Did any of the consumer answers surprise you?

Discuss this Blog Entry 3

shaun evertson (not verified)
on Jan 7, 2013

Thanks so much for passing that along. It's nice to see the faces of our urban customers and uplifting to listen to their answers. I hope every farmer and rancher has an opportunity to see that video.

Terry Church (not verified)
on Jan 7, 2013

Great video! I just wish more people could get the true story of Agriculture and the American Farmer/Rancher. If people only knew what all goes into producing the food to feed America and the rest of the World. How 2% of the people feed 100% of the people. The exports of agricultural products and the technology we sent to rest of the World so they can be fed. Agriculture is a long running story that can't be told in just a few short lines or a video. I believe educating the public on Agriculture is the key, starting with the kids in the primary grades of school and continuing on to the adults. We really need to promote National Ag Week and National Ag Day. Loss of Farms and Ranches each year is another issue that the American Public needs to be made aware of. If we lose our Farms and Ranches, where is people going to get their food? Something to think about!

Carolyn Eppler (not verified)
on Mar 1, 2014

When you say one farmer feeds 155 people. It seems you are not including what one rancher feeds - even with a moderately sized cattle operation. For example, conservatively, at 50% edible beef product from ONE 1100 lb beef cow - with a 4 oz. beef serving - 550 lbs from that one animal could possibly feed 2200 people in one day. This is just an estimate, but certainly creates a different number than a farmer feeding people. Both grain growers and beef producers should be considered in the estimates for how our producers feed our Nation.
Thank you for the opportunity to comment.

Please or Register to post comments.

What's BEEF Daily?

BEEF Daily Blog is produced by rancher Amanda Radke, one of the U.S. beef industry’s top social media “agvocates.”


Amanda Radke

Amanda Radke is a fifth generation rancher from Mitchell, S.D., who has dedicated her career to serving as a voice for the nation’s beef producers. A 2009 graduate of South Dakota State...

Sponsored Introduction Continue on to (or wait seconds) ×