The South Dakota Cattlemen’s Auxiliary filmed a holiday commercial to promote beef in the weeks leading up to Christmas.
I am a member of the South Dakota Cattlemen’s Auxiliary, which does beef promotions throughout the year. We donate beef roasts to food pantries for families at Thanksgiving; we hand out beef sticks at baseball tournaments and other sporting events; we give away Beef Bucks; we donate books to schools; and we support the National Beef Ambassador Program.
One of our recent promotional projects was the creation of a holiday beef commercial. Produced by Sioux Falls, SD-based KELO News, it will begin airing on Nov. 19 and continue up to Christmas.
We shot the commercial at my mom’s house, so we decorated for the holidays early. I prepared the food and wrote the 30-second commercial. The script read like this:
“From decorating the Christmas tree to wrapping presents, the holidays are a busy time of the year. Simplify your holiday menu with tasty, nutritious beef.
“Create beautiful appetizers like beef pinwheels and mini meatballs with apricot dipping sauce. Warm up with a bowl of Autumn Beef and Cider Stew. Wow your guests with elegant Peppery Beef Rib Roast.
“All these recipes and more can be found at beefitswhatsfordinner.com.
“Happy Holidays from South Dakota cattle ranchers and the beef checkoff program.”
A Closer Look: NEW Photo Gallery: Shooting A Holiday Beef Commercial
Once the commercial is finished, I will share it on this blog. I’m excited to see the final product, and hopefully it will inspire folks to choose beef for their family gatherings this holiday season.
As a cattle producer, I believe it’s critical to promote beef and educate folks on nutrition, preparation and recipe ideas, as well as debunk myths and dispel rumors in negative media reports. This is a part of my job description, and I challenge you -- no matter if you are a student, a rancher, a nutritionist or a food scientist -- to make it a part of yours, too.
What’s your favorite beef holiday meal? How do you promote beef? Share your thoughts in the comments section below