BEEF Daily

Cowboy Church

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Christianity and cowboy boots collide in a 30-minute program called Cowboy Church which airs on RFD-TV. Hosted by award-winning country gospel singer Susie Luchsinger and co-host and pastor Russ Weaver, this program is a surefire hit for anyone involved in agriculture. And, if you haven’t caught this program yet, I highly recommend it!

With a combination of faith and agriculture, Cowboy Church offers the opportunity to celebrate faith through a program designed specifically for farmers and ranchers. Covering stock shows, rodeos, and other events, this program ties in agricultural fun with a Christian message. When cowboys bring together great music and powerful sermons, it results in an enthusiastic message for all agriculturalists to enjoy.

Televised cowboy church was the vision of Jim Odle, previous owner of Superior Livestock Auction. Odle now works as the executive director and sponsor of this exciting, faith-based program. Odle realized the power of a televised program designed just for cattlemen. This program continues to make a difference in the lives of agriculturalists across the country.

Odle once received a letter from bedridden rancher, who hadn’t been able to attend church for years. Because of Cowboy Church, he has been able to enjoy this program with messages created for the spirit of an American farmer. Other letters include notes of gratitude from families who sit down together to enjoy the program each week.

I truly believe this great program offers something special for the farmer and rancher. Because agriculture is often an uncertain industry, filled with trials and challenges, disappointments and troubles, a faith-based program such as Cowboy Church is the perfect medicine to uplift the spirits of America’s farmers and ranchers.

Cowboy Church has been celebrating faith in agriculture successfully on RFD-TV, with a twenty-two percent increase in viewers in the past year. Without a doubt, anyone who tunes into the program will receive an upbeat message, an earful of wonderful Christian Country music, and an inspirational 30 minutes of newfound faith in agriculture. With a western twist, Cowboy Church is a celebration of agriculture, a boost of faith, and a program for anyone in the ranching world to enjoy. I hope you’ll tune in this Sunday!

What's BEEF Daily?

BEEF Daily Blog is produced by rancher Amanda Radke, one of the U.S. beef industry’s top social media “agvocates.”

Contributors

Amanda Radke

A fifth-generation rancher from Mitchell, SD, Amanda grew up on a purebred Limousin cattle operation in which she and husband Tyler are active. She graduated with a degree in agriculture journalism...

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