BEEF Daily

Celebrate Beef Month with Checkoff "Profiles" Campaign


At our operation, we are busy spring cleaning, getting ready for my sister's high school graduation, gearing up to take cows to pasture in the upcoming weeks and delivering bulls to our customers. It's the best time of year. The days are getting longer, the sun is growing stronger, winter is long gone (hopefully), and it's time for consumers to pull out the grill and enjoy beef's 29 lean cuts. Did you know May is Beef Month? To celebrate, the beef checkoff program launched its brand new advertising campaign called "Beef Profiles," and I think you are going to like it.




Six lean cuts star in this campaign including T-bone, tenderloin, top loin, top sirloin, top round and 95% lean ground beef. Each cut has its own story to tell, from quick and simple cooking steps to healthy, delicious meals. I believe these advertisements will help put beef front and center in consumers' eyes once again, and beef will be their first choice at the meat case when they are planning meals for their families.

How do you like the campaign? To view the entire collection of advertisements, link here. How will you be celebrating Beef Month this May? What topics would you like to discuss as we move towards summer? Leave your thoughts in the comments section. I love hearing from all of you! Thanks in advance for your input!

BEEF Daily Quick Fact: "You gotta love lean beef. 29 tantalizing choices, each delivering a delicious all its own. 29 different paths to a protein-packed meal. From the tenderest of tenderloins to top-notch top round, there are 29 different reasons to get the grill going. Meet and eat each and every one. And see how 29 lean choices make beef one powerful protein. Learn to love them all!" (Source: Beef Profiles Campaign)

What's BEEF Daily?

BEEF Daily Blog is produced by rancher Amanda Radke, one of the U.S. beef industry’s top social media “agvocates.”


Amanda Radke

Amanda Radke is a fifth generation rancher from Mitchell, S.D., who has dedicated her career to serving as a voice for the nation’s beef producers. A 2009 graduate of South Dakota State...

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