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food labels that consumers care about
by Wes Ishmael May. 1, 2013

Here’s A Food Label That Consumers Care About

Imagine this: a labeling program that consumers care about, and one that promises to help market more beef rather than hinder it, like COOL does....More
cattle marketing requires careful planning
by Wes Ishmael Mar. 25, 2013

Success Amid Today’s Cattle Market Volatility Necessitates A Good Economic Plan

If Mother Nature cooperates this year and spawns a bumper corn crop, plenty of analysts peg corn prices sharply lower – in the $5-$6/bu. range. In....More
by Wes Ishmael Feb. 25, 2013

Ram Truck Super Bowl Ad Shares The Heart Of Ag

If you watched February’s Super Bowl, you were likely as heartened as you were surprised to see a two-minute commercial from Ram® Trucks and sister....More
U.S. beef industry quality assurance
by Wes Ishmael Jan. 23, 2013

BQA Is Emblematic Of Beef Production Stewardship

Even though 2012 beef exports were below the previous year’s record pace in terms of volume through the first 11 months, the value of those products....More
by Wes Ishmael Dec. 20, 2012

Cost Management Really Pays In Tough Times

Cost management is much like heterosis. Used wisely, it always pays; but it pays most when conditions are at their worst....More
by Wes Ishmael Nov. 26, 2012

States Lead The Way In ID Traceability

Suspension of the state’s brucellosis testing program in August 2011 was the impetus behind the Texas Animal Disease Traceability program. Beginning....More
Smart Cow Culling Pays
by Wes Ishmael Oct. 24, 2012

CHAPS Data Shows Benefits Of Smart Culling

This year's widespread drought on top of last year’s moisture sucker in the Southern Plains has left everything short - from corn to hay to the....More
reduce cattle feed bill by cutting hay waste
by Wes Ishmael Sep. 21, 2012

Cutting Winter Hay-Feeding Costs

Between drought, politics and questions surrounding domestic consumer beef demand, this fall is shaping up to present producers with one of those....More
by Wes Ishmael Aug. 28, 2012

Shrinking Cattle Numbers Could Lead To Permanent Downsizing

“I think the drought may be exaggerating that a bit currently, but I think the overall incentive to put weight on cattle outside of the feedlot will....More
by Wes Ishmael Jul. 25, 2012

Industry’s Future Is In Sector Collaboration

There’s exponentially more vertical cooperation today than there was then, everything from branded beef programs and special feeder cattle sales to a....More
by Wes Ishmael Jun. 22, 2012

Calves Will Be Fewer, And More Expensive

“As we (the industry) keep heifers back and we work through the tail end of last year’s drought cattle, we’re just now on the....More
by Wes Ishmael May. 28, 2012

LFTB And BSE; Why Two Different Outcomes?

Public relations disasters can be as real and damaging as anything Mother Nature can conjure....More
by Wes Ishmael Apr. 24, 2012

What is Beef Demand Doing?

If you judge beef demand by wholesale values, you likely turned a little queasy in March, thinking about those extra replacement heifers prowling the....More
by Wes Ishmael Mar. 28, 2012

Managing For Margin More Important Today Than Ever

“Most of my life I made a living trying to figure out which way the markets would move and to what degree; and I was pretty successful at it,” John....More
by Wes Ishmael Feb. 28, 2012

Economic Signals Are In Place For Restocking To Begin

“The economic signals are in place for restocking to begin this year,” says Randy Blach, CattleFax CEO. “All we need now is a....More
Contributors

Wes Ishmael

Among the industry’s most insightful thinkers, Wes Ishmael concentrates on industry price and market perspectives for BEEF magazine. Along with his monthly “Cattle Economics” column...
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What's Cattle Economics?

Wes Ishmael provides tightly focused analysis and commentary on specific beef quality and marketing issues of practical importance to beef producers.

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