Beef Quality

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Akushi beef branded as HeartBrand Beef

Akaushi Branded Beef Line Boasts Consistency, Taste

  • Mar 25, 2014
    blog

    Consumers Hear Only Half The Story On Food-Borne Illness

    The beef industry's goal is zero foodborne illness. My intent isn’t to trivialize human disease; I fully recognize the gravity of the hospitalizations and death resulting from foodborne illnesses. However, to discuss such cases without reference to consumption is irresponsible. Of course, any effort by interests to drum up funding support is more effective if they cite 639,640 cases (the numerator) of foodborne illness, without considering the denominator and referencing that only 0.0006% of beef meals resulted in a foodborne disease. It’s also important to note that not all these cases are due to pathogens that came into the final food product source on the meat....More
  • Mar 13, 2014
    blog

    There Is No Magical Cow Size That Guarantees Profitability 12

    I had several people this week dispute my statement from last week that biological efficiency doesn’t vary among the accepted range in mature size in the industry (“The Bearish Math On The Beef Industry Doesn’t Add Up”). The bottom line is that maintenance costs rise as mature size increases, but it’s not a 1:1 relationship. In fact, the general rule of thumb is that maintenance costs are calculated by taking mature size to the .7 power....More
  • Mar 9, 2014
    Commentary

    The Beef Industry's Ultimate Goal Should Be A Satisfied Consumer

    Begin with the end in mind. This is one of the principles Stephen Covey mentions in his “Seven Habits of Highly Effective People.” This “habit” can be defined and applied in several different ways, but it basically means that before starting a project, you should determine your ultimate goal and remain focused on that goal....More
  • Mar 6, 2014
    blog

    The Bearish Math On The Beef Industry Doesn’t Add Up 11

    The beautiful thing about economics is that it is still part art and not all science. Look hard enough and you can always find an economist to support your view. In fact, a lot of economic reports are created to justify a market position or view, rather than to accurately forecast or explain the market. Still, there’s always a lot to be learned from these economists....More
  • man loses weight on McDonald's diet
    Jan 15, 2014
    blog

    Moderation And Choices, Not Hysteria, Will Fight Obesity 4

    Iowa teacher imparts valuable life lessons using a McDonald’s menu....More
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