Beef Marketing/Product Promotion


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  • Aug 25, 2015

    3 ways the beef industry could better market beef jerky 2

    In the last five years, consumers have regained their interest in purchasing beef jerky and other meat snacks. Here are three reasons behind the renewed interest and strategies for how the beef industry can better capitalize on this market trend....More
  • Aug 12, 2015

    Why NFL player Jordy Nelson makes a great advocate for agriculture 1

    With many professional athletes making headlines for negative thing, it’s refreshing to hear about the positive stories in the NFL, some of whom are farm and ranch kids. Take Jordy Nelson, for example, who credits his 12-hour work days on his family’s farm for his success in the NFL. Talk about an advocate for agriculture!...More
  • Aug 5, 2015

    Are county fairs valuable experiences for kids? PLUS: 5 great fair time blogs 1

    County and state fair season is upon us. What are your views on programs like 4-H and FFA? Do you believe these programs teach kids about the commercial cattle business, or is it all fluff? That’s the discussion on today’s BEEF Daily blog....More
  • Aug 4, 2015

    Why the death of Cecil the lion is relevant to beef producers 11

    The death of Cecil of the lion has been a hot topic on social media lately. Here's why the debate matters to cattlemen and what we should really be talking about on Facebook this week....More
  • Jul 29, 2015

    Why reaching out to Northeast consumers is key for boosting beef demand

    Nearly 70 million people call the Northeast home; however, only 3% of the beef checkoff dollars are collected in that region. As a result, the Northeast Beef Promotion Initiative (NEBPI) was created to channel beef checkoff resources to promote beef in that area. Find out how NEBPI is promoting beef to urban consumers in today’s blog....More
  • Jul 27, 2015

    How youth Beef Ambassadors are tackling hot industry topics

    The National Beef Ambassador Program is training youth spokespersons to advocate for the beef cattle industry. These youth advocates need support, whether it’s through sponsorships, volunteerism, or mentorship. Find out why these ambassadors are so effective at promoting the beef industry....More
  • Jul 22, 2015

    Peterson Brothers share message with 4-H kids about ag advocacy 1

    As county fair season gets underway, let’s remember to instill the six pillars of Character Counts in today’s youth — responsibility, respect, trustworthiness, fairness, caring and citizenship. Perhaps one more pillar needs to be added to the 4-H program, which encourages 4-H youth to become leaders as adults; that pillar would be “advocacy.” Kansas farm boys, the Peterson brothers, share why advocacy is so important at an Oklahoma 4-H event....More
  • Jul 14, 2015

    3 ways Team Beef runners are making an impact

    Team Beef members are great at promoting beef as a part of a healthy, active lifestyle to athletes and millennials. Here are three ways they are making an impact....More
  • Jul 13, 2015

    Are beef producers prepared to defend GMOs? 8

    Is consumer fear of GMOs an issue for beef producers? If so, how should the beef community respond? Today’s blog explores the issue and what beef producers can do to prepare for questions about GMOs in livestock feed....More
  • Jun 9, 2015

    Which ag-accurate kids’ books do you love? PLUS: 2 farm book reviews 6

    Looking for agriculturally-accurate kids’ books can be a challenge. Today’s blog reviews two farm books children will love. Plus, we want your recommendations for best children’s books featuring farm and ranch life....More

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