Regardless of whether beef demand improves this summer or not, the size of this icattle ndustry and producers’ profitability rest primarily on the strength of beef demand, and we need to refocus our efforts on that. No, we are not going to head the way of the lamb industry, but I don’t want us to completely cede our position at the center of America’s plate, either....More

As retail prices grow with decreasing supplies, consumers receive less value for their beef purchase unless benefits continue to increase....More

Wile the OIG’s audit of the checkoff was very reassuring about the program and its stewardship, a second way to look at the OIG report is with a real sense of disappointment....More

For those men out there who are blissfully unaware of the significance of the date on the calendar tomorrow, Feb. 14th is Valentine’s Day, the holiday of love. While most every girl enjoys a bouquet of flowers and a box of chocolates, there’s a much simpler, more direct way to show your love, and that’s with beef....More