Beef Quality

genetically select healthier beef

Research Reveals Genetic Influence On Beef’s Health Profile

  • Sep 18, 2014

    Huh? Some See Industry’s Beef Quality Progress As Bad News 2

    With today’s price levels, it seems that everyone is looking for a reason to make it go lower. Whatever your thoughts on beef quality changes, we can’t ignore what that improvement has meant to beef demand....More
  • Sep 11, 2014

    Checkoff Reform On The Way, Vows USDA Secretary Vilsack 7

    USDA Secretary Tom Vilsack has vowed to reform the checkoff, after the National Farmers Union announced its self-removal from the working group for the program....More
  • Quality cattle pay dividends
    Sep 9, 2014

    Will Quality Beef Be The Industry’s Nirvana? 1

    With record cash returns/cow in the cards for this year and next, and possibly longer, the signal is sent to rebuild the cowherd. The question is, how can we rebuild numbers and still keep prices at a profitable level?...More
  • beef efficiency contest
    Aug 29, 2014

    BEEF, TAMU & Merial Team Up For New Interactive Contest

    The contest is designed to help cattle producers better understand the relationship between cattle efficiency and profitability, and an important facet of the exercise will deal with the role of RFI....More
  • Aug 27, 2014

    Energy-Guzzling Billionaire Gives Up Burgers For The Environment 1

    There’s at least a little bit of hypocrisy in all of us. We all, at times, don’t fully walk our talk, and that’s just plain human nature. Some hypocrisy is so subtle that it takes a bit of background knowledge and a little ruminating to appreciate, while other incidents slap you across the face with their immediate clarity....More
  • Aug 25, 2014
    Sponsored By Merial, Presented By Texas A&M

    How To Determine A Beef Quality Grade

    Dr. Dan Hale, Texas A&M, explains how marbling, color and carcass maturity help determine beef quality grade....More
  • Aug 25, 2014
    Sponsored By Merial, Presented By Texas A&M

    How Tenderness Is Measured In A Beef Carcass

    Hannah Lairdand and Tanner Lukemeyer, Texas A&M Sensory Testing Facility, explain how the Warner-Bratzler Shear Force Protocol is done on meat cuts....More
  • explaining beef production to consumers
    Aug 14, 2014

    Should We Meet Consumer Desires, Or Educate Them? 7

    Every person I know who has ventured into a branded beef direct marketing system has undergone a fairly radical transformation – changing their focus from cattle to beef, and from markets to consumers....More
  • Aug 12, 2014

    What Does Russia’s Food Ban Mean For The U.S. Meat Industry? 5

    Last week, Russia announced the suspension of food imports from several countries, including the U.S. The poultry industry is taking the biggest hit, but what does this ban mean for beef producers?...More

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