Beef Quality


8 Steps For Stress-Free Handling Of Cattle On The Range

  • Apr 10, 2014

    Chicken Is Just A Carrier For The Taste Of The Special Sauce 8

    I’d forgotten just how tasteless and bland chicken on its own really is. The reason we in the beef industry talk about price so much is because the threat from chicken is on the price front. Chicken, however, certainly can’t compete with beef on the taste front....More
  • Mar 31, 2014

    U.S. Beef Industry Has Measured Up To Every Challenge

    The men and women who make up the U.S. beef industry are a resilient bunch. In my 27 years of writing about the industry, they’ve had just about every challenge thrown at them. Yet they’ve met each one with calm determination and a focus on making the industry even stronger....More
  • Mar 25, 2014

    Consumers Hear Only Half The Story On Food-Borne Illness 1

    The beef industry's goal is zero foodborne illness. My intent isn’t to trivialize human disease; I fully recognize the gravity of the hospitalizations and death resulting from foodborne illnesses. However, to discuss such cases without reference to consumption is irresponsible. Of course, any effort by interests to drum up funding support is more effective if they cite 639,640 cases (the numerator) of foodborne illness, without considering the denominator and referencing that only 0.0006% of beef meals resulted in a foodborne disease. It’s also important to note that not all these cases are due to pathogens that came into the final food product source on the meat....More
  • Mar 13, 2014

    What Can Growers Of Delicious Beef Learn From Growers Of Delicious Apples? 3

    I’ll never forget the illustration that Jim Gosey, formerly the University of Nebraska Extension beef specialist, once presented at a meeting long ago. Gosey talked about the apple industry and related how the Delicious variety of apple once dominated that industry in market share. Its growers were committed to maintaining that position and thus listened to what the consumer wanted. They developed the perfect color and shape (perfect for sitting on the teacher’s desk), and gave it that cool crisp sound when it’s split....More
  • Mar 13, 2014

    There Is No Magical Cow Size That Guarantees Profitability 12

    I had several people this week dispute my statement from last week that biological efficiency doesn’t vary among the accepted range in mature size in the industry (“The Bearish Math On The Beef Industry Doesn’t Add Up”). The bottom line is that maintenance costs rise as mature size increases, but it’s not a 1:1 relationship. In fact, the general rule of thumb is that maintenance costs are calculated by taking mature size to the .7 power....More
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