Beef Quality

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Remember, sustainability still needs to feed 10 billion people

  • Jul 30, 2015
    Commentary

    Why stop with food? I am going to champion my own movement

    Everyone cares about food. It fuels our bodies and many of us eat three times a day or more. So why can’t we use the playbook of the anti-agriculture activists to create a false movement of our own?...More
  • Jul 29, 2015
    blog

    Why reaching out to Northeast consumers is key for boosting beef demand

    Nearly 70 million people call the Northeast home; however, only 3% of the beef checkoff dollars are collected in that region. As a result, the Northeast Beef Promotion Initiative (NEBPI) was created to channel beef checkoff resources to promote beef in that area. Find out how NEBPI is promoting beef to urban consumers in today’s blog....More
  • Jul 27, 2015
    blog

    How youth Beef Ambassadors are tackling hot industry topics

    The National Beef Ambassador Program is training youth spokespersons to advocate for the beef cattle industry. These youth advocates need support, whether it’s through sponsorships, volunteerism, or mentorship. Find out why these ambassadors are so effective at promoting the beef industry....More
  • Jul 27, 2015
    blog

    New poll asks about importance of rural development in small towns 1

    Ranching families rely on the success of the neighboring small towns that support their rural communities, but as many rural areas lose young people to urban career opportunities, rural America is looking for ways to revitalize their towns....More
  • Jul 23, 2015
    Commentary

    Sustainability: The beef industry is leading from the front 1

    It is likely that no industry embodies sustainability more than the cattle industry. Thus, it only makes sense that we engage in and help shape what most everyone considers to be a major emphasis moving forward—sustainability....More
  • Jul 22, 2015
    blog

    Peterson Brothers share message with 4-H kids about ag advocacy 1

    As county fair season gets underway, let’s remember to instill the six pillars of Character Counts in today’s youth — responsibility, respect, trustworthiness, fairness, caring and citizenship. Perhaps one more pillar needs to be added to the 4-H program, which encourages 4-H youth to become leaders as adults; that pillar would be “advocacy.” Kansas farm boys, the Peterson brothers, share why advocacy is so important at an Oklahoma 4-H event....More
  • Jul 21, 2015
    blog

    Satirical video sparks debate with Congress about healthy school meals

    The nation’s school lunch program needs an overhaul, and the American Heart Association has created a satirical video to jumpstart conversations on this topic. Check out the video, plus see photos of school lunches from around the world....More
  • Jul 20, 2015
    blog

    4 ag reads to kick off your Monday morning

    From defending feedlots, to taking on Chipotle, to 4-H parents tackling county fair week and keeping kids busy on the ranch during summer, here are 4 agricultural reads worth reading this morning....More

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