Ariat Rings in Spring with New Fashion Toe Styles

Snip Toe Styles for Women and Men Are Perfect Accessory for Warm Weather Wardrobes

Union City, Calif. April 29, 2010 – New for spring, Ariat International, the leading manufacturer of performance equestrian footwear, apparel and belts, is launching fresh snip-toe boot styles for men and women. The X toe and D toe are making their debut in two great basics for men and women – the Heritage Western D Toe and Heritage Western X Toe, respectively.

“As the leading equestrian brand in the world, we like to offer our Western customers a variety of style options when it comes to our boots,” said Shane Johnston, Ariat’s product manager for the Western category. “This includes toes, which allow people to switch up their look and have some fun with Western fashion.”

Both the Heritage Western D Toe and Heritage Western X Toe boots feature Ariat signature ATS® comfort technology, black and brown color options, plus a tailored silhouette and classic stitch pattern for a handcrafted look and feel.

“We offer the ideal mix of authentic craftsmanship and cutting-edge technology for the best in comfort, support and stability in Western footwear,” said Johnston. “But fashion is also a priority, which is why we want to give our consumers fresh styling, trend-right toe shapes, high-quality leathers and other fun embellishments which give their boots real character.”

About Ariat International, Inc.

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.

Official Apparel and Footwear Sponsor of the 2010 Alltech FEI World Equestrian Games

Official Boot Partner of the Professional Bull Riders, Inc. (PBR)

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