AngusSource Celebrates Three Years of Success

Strong demand for Angus genetics and a continuing market for verified cattle led to a 24.8% increase in the number of cattle enrolled in AngusSource® during fiscal year 2008, which ended Sept. 30.

Data collected from Superior Livestock June-September 2008 indicates that cattle enrolled in age- and source-verified programs received $2.08 per hundredweight (cwt.) more than calves that were not source and age-verified. The data also suggested that calves enrolled in AngusSource had a $1.29-per-cwt. advantage over other source- and age-verified programs, bringing the total value of AngusSource enrollment to $3.37 per cwt.

AngusSource, which recently celebrated its third anniversary, is a U.S. Department of Agriculture (USDA) process-verified program (PVP) for Angus-sired cattle. Operated by the American Angus Association®, the program began in October 2005 and documents source, age and a minimum of 50% Angus genetics.

“Every facet of the program grew during fiscal year 2008,” says Sara Snider, director of AngusSource. “The average size of each enrollment increased to 146 head, pushing the enrollment numbers this year to more than 113,000 head.”

“A 31% increase in the number of cattle promoted through the program’s online listing site shows that more producers are utilizing all of the marketing support available through AngusSource,” Snider says. “AngusSource goes beyond verification of source, age and genetics. Once cattle are enrolled, producers are able to document additional health and management information prior to marketing. We then add these cattle to an online listing and e-mail the information out to more than 600 potential buyers.”

Enrollments in the AngusSource feedyard umbrella have also grown since being introduced in 2007. Participation allows farmer-feeders and commercial feedyards to market AngusSource cattle directly to packers, qualifying cattle for export to Japan and for age-verified premiums. In fiscal year 2008, 17 feeders marketed nearly 5,000 head through the program giving them access to age-verified premiums of up to $35 per head.

AngusSource is just one of the programs of the American Angus Association designed to help commercial producers market their Angus-sired calves. The Association, with headquarters in Saint Joseph, Mo., provides programs and services to its more than 36,000 members and thousands of commercial cattle producers nationwide. For more information go to www.angus.org.

For More Information Contact:

Sara Snider at 816-383-5151 or ssnider@angus.org

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