Yamaha Sponsors National Hunting and Fishing Day

One American Sportsman Will Win an All-New Grizzly 550 FI ATV

CYPRESS, Calif. — August 21, 2008 — Yamaha Motor Corp., U.S.A., the leading maker of ATV and Side-by-Side (SxS) vehicles for outdoorsmen, continues its support of outdoor sports and conservation by sponsoring the 2008 National Hunting and Fishing Day (NHFD).

As part of the partnership, Yamaha has donated an all-new 2009 Grizzly 550 FI ATV that one lucky outdoorsman will win. The sweepstakes is being promoted at NHFD events nationwide, and anyone can register online at www.yamahaoutdoors.com/nhfday through the end of October.

“As a strong supporter of hunting, fishing and conservation in the outdoors, Yamaha is proud to be a sponsor of National Hunting and Fishing Day,” said Steve Nessl, marketing manager for Yamaha’s ATV/SxS group. “We believe NHFD stands for the same strong values of outdoor conservation and ethical hunting and fishing that Yamaha supports, and we are excited to be a part of delivering that message on such a grand scale.”

Scheduled annually on the fourth Saturday of September, this year the celebration of hunting, fishing and conservation is set for September 27. NHFD serves as the most effective grass roots effort ever taken to promote outdoor sports and conservation. Yamaha, through its relationships with organizations such as Ducks Unlimited, Safari Club International, Buckmasters and now the sponsorship of NHFD, among others, is a continued supporter of conservation efforts for outdoor recreational enthusiasts.

“We’re thrilled to have Yamaha support our efforts to remind the public that hunters, anglers and shooters are America’s premier conservation supporters,” said Denise Wagner of Wonders of Wildlife museum in Springfield, Mo. — the official home of National Hunting and Fishing Day. “Yamaha is a welcomed addition to the National Hunting and Fishing Day festivities.”

The sweepstakes is open to all hosts, volunteers and attendees of any of the hundreds of nationwide events celebrating NHFD. The contest is also open to all outdoor recreational sports participants. One lucky entrant, 18 years-of-age or older, will win a 2009 Yamaha Grizzly 550 FI. Approximate retail value is $7,099. No purchase necessary. The sweepstakes begins at 12:01 a.m. Pacific Time on Aug. 18, 2008, and ends at 11:59 p.m. Pacific Time on Oct. 31, 2008. The winner will be determined by random drawing.

More information on NHFD is available at www.nhfday.org > . Complete rules, entry info and more information is available by visiting www.yamahaoutdoors.com/nhfday .

About Yamaha Motor Corp., U.S.A.

Yamaha Motor Corporation, U.S.A. (YMUS), a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of more than 4,000 dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1977, YMUS also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit .

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ATVs with engines 90cc or greater are recommended for use only by riders age 16 years and older.

MEDIA CONTACT:

Van Holmes

Yamaha Motor Corp., U.S.A.

(714) 761-7370

van_holmes@yamaha-motor.com

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