Yamaha Continues Sponsorship of National Hunting & Fishing Day

Enter For a Chance to Win an all-new 2011 Grizzly 450 with Electric Power Steering

CYPRESS, Calif. — August 19, 2010 — Yamaha Motor Corp., U.S.A., the leading maker of ATV and Side-by-Side (SxS) vehicles for outdoorsmen and women, continues its support of outdoor recreational sports and conservation efforts by sponsoring the 2010 National Hunting and Fishing (NHF) Day.

As part of the partnership, Yamaha has donated an all-new 2011 Grizzly 450 with Electric Power Steering (EPS)

-- a Field & Stream magazine 2010 “Best of the Best” recipient -- that one lucky outdoorsman will win. The sweepstakes is being promoted at NHF Day events nationwide, and anyone can enter to win by simply registering online at www.yamahaoutdoors.com/nhfday anytime from August 18, 2010, through the end of November.

“Our involvement with National Hunting and Fishing Day over the years has proved to be an excellent opportunity for Yamaha to further promote and support one of its core values -- outdoor conservation and ethical hunting and fishing,” said Steve Nessl, marketing manager for Yamaha’s ATV/SxS group. “Yamaha is more involved in the hunting and fishing communities than any other ATV manufacturer and we look forward to another great NHF Day celebration.”

Scheduled annually on the fourth Saturday of September, this year the celebration of hunting, fishing and conservation is set for September 25, 2010. NHF Day serves as the most effective grass roots effort ever taken to promote outdoor sports and conservation. Yamaha, through its relationships with organizations such as Ducks Unlimited, Safari Club International, Buckmasters, NWTF and NHF Day, among others, is a continued supporter of conservation efforts for outdoor recreational enthusiasts.

“We’re thrilled to have Yamaha on for another year of support,” said Denise Wagner of Wonders of Wildlife museum in Springfield, Mo. — the official home of NHF Day. “The ATV giveaway has been a huge hit amongst NHF Day participants and we look forward to another great turnout at all of our festivities nationwide.”

The sweepstakes is open to all hosts, volunteers and attendees of any of the hundreds of nationwide events celebrating NHF Day. The contest is also open to all outdoor recreational sports participants. One lucky entrant, 18 years-of-age or older, will win a 2011 Grizzly 450 EPS. Approximate retail value is $7,499. No purchase necessary. The sweepstakes begins at 12:01 a.m. Pacific Daylight Time on August 18, 2010, and ends at 11:59 p.m. Pacific Standard Time on November 30, 2010. The winner will be determined by random drawing.

More information on NHF Day is available at www.nhfday.org. Complete rules, entry details and additional information are available by visiting www.yamahaoutdoors.com/nhfday.

About Yamaha Motor Corp., U.S.A.

Yamaha Motor Corporation, U.S.A., (YMUS), a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com.

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