ALL Beef is sustainable. Hate to see folks falling into the trap......
"My beef is more sustainable than your beef".
Interesting study and re-enforces the idea that brands matter to consumers.
VOLUNTARY traceability is great. MANDATORY traceability is criminal.
This line of reasoning is based on the outdated notion that natural saturated fat is bad........thus less saturated fat and more mono/poly unsaturated fat is better.
The entire discussion is "hot air" fanned with BS.