Great thoughts........as usual.
Thanks for your efforts. Sure wish I could figure out a good way to mass communicate to consumers the truth about beef to correct the endless amount of BS on beef that is out there.
How about the CAB misconception?
ALL Beef is sustainable. Hate to see folks falling into the trap......
"My beef is more sustainable than your beef".
Interesting study and re-enforces the idea that brands matter to consumers.
VOLUNTARY traceability is great. MANDATORY traceability is criminal.
This line of reasoning is based on the outdated notion that natural saturated fat is bad........thus less saturated fat and more mono/poly unsaturated fat is better.
The entire discussion is "hot air" fanned with BS.
Good article that needs wider distribution than just the beef industry.
Beware of the Tyranny of Benchmarking via SPA Data and similar. It causes you to focus on "standard production & standard costs" rather than "thinking outside the box".