TRICK MY TRACTOR

NEW HOLLAND OFFERS CUSTOM TRACTOR TO BENEFIT NATIONAL FFA ORGANIZATION

New Holland, PA (October 3, 2008) – National FFA supporters will have an opportunity to take home a tricked-out tractor at the National FFA Alumni Benefit Auction, slated for Oct. 24, 2008 during the National FFA Convention in Indianapolis, Ind. The one-of-a-kind New Holland 105-PTO hp T6050 Elite tractor sports a custom-decorated hood featuring the familiar FFA emblem on a background reminiscent of the distinctive blue jacket worn by FFA members. The hood design also commemorates New Holland’s 60-year sponsorship of the National FFA Organization.

“New Holland has long recognized the importance of the youth leadership training the National FFA Organization provides, and we’re proud to be celebrating our 60th anniversary as a sponsor,” says New Holland North American Vice President of Sales and Marketing John Stevenson.

New Holland T6050 Elite tractor models deliver top-of-the-line comfort and performance features, including engines with electronic power management, power boost and electronic draft control.

The National FFA Alumni Benefit Auction, which offers live, proxy and online bidding, is a major fundraiser for scholarships and other programs of the FFA. In addition to the special tricked-out T6050 tractor, New Holland will also be donating a six-month lease of a New Holland tractor/

round baler combo, a sub-compact New Holland tractor autographed by country music and sports celebrities at the 2008 CMA Music Fest’s New Holland/Michael Peterson Celebrity Tractor Race, and a deluxe New Holland toolbox.

Interested parties can bid online either by placing a proxy bid in advance OR going online Friday, Oct.24 at 6 p.m. (EDT) to bid live against attendees at the National FFA Convention.

To bid online, go to this site to register: www.unitedcountry.com/ffaauction.

New Holland Agriculture is a world leader in agricultural, utility and construction equipment.

New Holland Agriculture sells and services an innovative and diverse line of equipment, including a full line of tractors as well as hay and forage equipment, harvesting, crop production and material handling equipment.

Sales, parts and service are provided to customers by New Holland Agriculture dealers throughout the United States and Canada. There are more than 1,100 New Holland Agriculture dealerships located throughout North America.

For more information on New Holland, contact your local New Holland dealer or visit the New Holland Web site at www.newholland.com/na.

The National FFA Organization, formerly known as the Future Farmers of America, is a national youth organization of 507,763 student members – all preparing for leadership and careers in the science, business and technology of agriculture – as part of 7,439 local FFA chapters in all 50 states, Puerto Rico and the Virgin Islands. The National FFA Organization changed to its present name in 1988 in recognition of the growth and diversity of agriculture and agricultural education. The FFA mission is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education.

Visit www.ffa.org for more information.

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For more information, contact:

Gene H. Hemphill, Industry Affairs Manager

Phone: (717) 475-2152

gene.hemphill@newholland.com

www.newholland.com/na

For press release information and hi-resolution photos, visit www.newhollandmediakit.com

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